AirAsia

Job Description

Social Media & Content - AirAsia MOVE

A brand has its own identity, attitude, beliefs, story and character – and just like many successful startups, AirAsia MOVE is our new identity and our story to tell. We are in the midst of formulating a brand identity that has relevant content with an emotional promise and has an appealing personality. This brand of ours coupled with our current fast-paced on-goings (new deals, new brand image, new hires, new JVs) should be effectively communicated both internally amongst our AirAsia MOVE family and externally with our stakeholders and the public.

As an Intern Social Media & Content, you will be working with a mix of Thailand Social Media and Regional Social Media team. This role will be based out of our office in Bangkok, Thailand.

On a daily basis, you will work across internal teams including the Social Media, Creatives, Marketing, Partnership and Product team, as well as other Lines of Businesses in AirAsia MOVE.

You will fit perfectly if you enjoy a fast-paced working environment with passionate colleagues. Having a knack for capturing the spirit of a concept with still and moving images, and a willingness to experiment with fun-spirited visual communications will make you stand out in this application!

A DAY AT WORK

For starters, you can expect your days to be pretty varied. Multitasking is normal, and sometimes, your skills or natural talents will be leveraged to support other business priorities. That said, the bulk of your working hours should involve you having to:

• Contribute to creative ideation and execution of all social media and content activities, including for social media and content creation, external marketing campaigns, and for visual and merchandising problems that may arise
• Coordinate and execute design and visual solutions for social media and marketing campaigns, in still or moving images
• Collaborate with creative, marketing, branding, product and other teams
• In the loop of industry-wide trends to create engaging and culturally relevant visual communications that inspires, engages and sells
• At the onset, you may be culture-shocked working in AirAsia. To help you adapt better, we would like to share our beliefs on leadership. Put simply, you are a leader, we all are leaders and good leaders:
• Roll up their sleeves as needed, and never delegate work that one would not be willing to do themselves
• Do what is needed to get things done, as they believe speed is more important than anything else to effect change
• Over-communicate, particularly as they are all quite autonomous
• Take care of our staff, and treat them as they would want to be treated
• Are rigid on goals, but flexible on the details

SKILLS TO HAVE

These are minimum-requirement skills and a ‘must-have’ for the role:

• Proficient in a variety of methods to convey ideas and concepts (e.g. storytelling, storyboards, mood boards, concept treatments, social media monthly plan etc.)
• Excellent verbal and written communication skills in both English and Thai.
• Have experience with creative tools like Canva, Capcut, VSCO etc.
• Have experience with photography and videography skills and editing.
• Interest in and passion for social media tools like Instagram, Facebook, Tiktok, LINE OA.
• Ability to meet deadlines and adapt quickly to changes 
• Independent and requires minimal supervision
• Meticulous and self-driven 
• Fun with a positive nature and happy to be a talent / model for content creation.

These are skills that are ‘nice-to-have’ and will make you stand-out in the job application:

• Detailed oriented and thoughtfulness that are translated in the deliveries of your work
• Must be able to multitask and work well under pressure
• People person and team player
• Resourcefulness in finding solutions
• Strong design background; understanding of typography, photography, videography, layout, form, color and spatialization; well versed in design process and production methods

QUALIFICATIONS & EXPERIENCE

• Degree or Studying in Mass Communications, Advertising, Media, Journalism or English Language
• Can commit with at least 3 months internship and above