TikTok

Responsibilities

About TikTok

TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and its offices include New York, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.

Why Join Us

Creation is the core of TikTok's purpose. Our platform is built to help imaginations thrive. This is doubly true of the teams that make TikTok possible.

Together, we inspire creativity and bring joy - a mission we all believe in and aim towards achieving every day.

To us, every challenge, no matter how difficult, is an opportunity; to learn, to innovate, and to grow as one team. Status quo? Never. Courage? Always.

At TikTok, we create together and grow together. That's how we drive impact - for ourselves, our company, and the communities we serve.

Join us.

About

The e-commerce industry has seen tremendous growth in recent years and has become a hotly contested space amongst leading Internet companies, and its future growth cannot be underestimated. With millions of loyal users globally, we believe TikTok is an ideal platform to deliver a brand new and better e-commerce experience to our users. We aim to bring discovery, inspiration, and joy back to shopping by making TikTok the commerce channel of choice for merchants, creators, and affiliates.With millions of loyal users globally, we believe TikTok is an ideal platform to deliver a brand new and better e-commerce experience to our users. We are looking for passionate and talented people to join our product and operations team, to build an e-commerce ecosystem that is innovative, secure and intuitive for our users and brands.

Brand Strategy and Marketing

• Develop and implement comprehensive brand strategies aligned with business goals, ensuring a strong and consistent brand presence to increase brand awareness and customer engagement
• Develop and implement Brand Marketing strategies across different amplification channels to drive and build brand credibility and awareness
• Understand Media buying, Agency management and proactive in finding and solving media solutions
• Collaborate with creative teams and agencies to develop impactful campaign assets
• Plan and execute integrated marketing campaigns to enhance brand awareness and engagement
• Experience with budget management and forecasting

Brand Stewardship

• Define and communicate the brand's unique value proposition and positioning in the market
• Oversee the creation of compelling and on-brand content across multiple platforms, from digital realms to traditional print, establishing a cohesive brand voice that resonates with our target audience.
• Ensure consistency in messaging and visual identity in all communication materials
• Establish and maintain brand guidelines, ensuring all internal and external stakeholders adhere to brand standards
• Serve as the visionary guardian of our brand. Conduct training sessions to educate teams on brand guidelines and messaging
• Attention to detail: have a keen eye for detail to ensure that all marketing materials are accurate, on-brand, and free of errors

Monitoring and Analysis

• Analyze, research and understand industry trends, consumer behavior, and competitive landscapes
• Monitor brand performance, track key performance indicators (KPIs), and analyze market trends to identify opportunities for improvement

Collaboration

• Forge strong partnerships with product managers, sales teams, and other departments, aligning brand strategies with overarching business objectives to drive collective success.
• Cultivate relationships with external partners, agencies, and influencers, leveraging their expertise and networks to amplify our brand reach and influence
• Continuous learning: committed to ongoing learning and staying up-to-date with the latest marketing trends and best practices

Qualifications

Minimum Qualifications

• Proficiency in media planning & digital marketing
• Proven experience in creating compelling and on-brand content across various media platforms

Preferred Qualifications

• Minimum 5 years of experience in Marketing or Digital Marketing
• Bachelor degree in Business Management or Marketing Communication

TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.