Help us bring new products to Lowes Foods and ensure their success by supporting private label product development, branding, and marketing.
Learn about product management and how to bring a new product to market. This includes performing independent competitive research, conducting product tastings, reviewing package design, planning new item launches, and supporting private label on eCommerce. Most importantly, they will dive into business, sales, and marketing data to evaluate product and promotion performance. Additionally, they will play a crucial role in calendar planning where they will be exposed to both category management as well as marketing strategy.
PROJECT EXPECTATIONS: Establish a framework and template for product launches by tier. Each tier should include pricing and promotion strategies, product placement/merchandising & display plans, channel execution, shopper marketing opportunities, community marketing opportunities, sampling plan and host-facing deliverables such as talking points and breakroom posters.
Interest in marketing or brand management career
Rising junior, senior or graduate student enrolled in accredited college or university and pursuing a degree in marketing, advertising or similar field
Expert Writing & Proofing Skills
Strong Analytical Skills
Business Marketing
Project Management
Data Visualization
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