Overview

Business Development Specialist – Cardiovascular and Endovascular Intervention (Vietnam)

Location: Ho Chi Minh City

Department: Cardiovascular and Endovascular Intervention / Sales & Business Development

Employment Type: Full-time

Reports To: GM SEA

Responsibilities

Position Summary

We are seeking a dynamic and driven Business Development Specialist to spearhead the launch of new Cardiovascular and Endovascular intervention products and strengthen strategic customer relationships across Southeast Asia. This role plays a critical part in driving market expansion, clinical engagement, and product adoption, supporting both short-term sales growth and long-term partnership development with leading healthcare institutions.

Key Responsibilities

Sales Strategy & Execution

• Develop and execute business strategies to introduce and establish new products in the vascular intervention portfolio.
• Drive sales performance and ensure product inclusion in hospital procurement systems and tenders.
• Identify new business opportunities and expand product penetration across target hospitals and regions.

Key Customer Relationship Management

• Build and maintain strong, long-term partnerships with key customers, including interventional cardiologists, vascular surgeons, procurement teams, and KOLs.
• Serve as the primary point of contact for key accounts to ensure customer satisfaction, timely support, and continuous engagement.
• Collaborate with clinical teams to organize product demonstrations, evaluations, and hands-on trainings to strengthen product adoption.

New Product Launch & Market Development

• Lead the planning and execution of new product launches, including pre-launch training, clinical workshops, and post-launch performance tracking.
• Work closely with the marketing and regulatory teams to ensure launch readiness, compliance, and effective promotional strategies.
• Collect customer feedback and market insights to guide continuous product improvement and future development initiatives.

Market Intelligence & Planning

• Monitor market dynamics, competitor activities, and regulatory updates to anticipate trends and identify growth opportunities.
• Provide analytical insights to support strategic decision-making, pricing, and positioning of products within the market.

Cross-functional Collaboration

• Partner with distributors, marketing, and clinical support teams to align on account strategies and execution plans.
• Ensure seamless coordination between internal and external stakeholders to achieve commercial and operational goals.

Reporting & Forecasting

• Maintain accurate CRM records and provide timely updates on sales performance, pipeline development, and market activity.
• Support management with detailed forecasts, business reviews, and competitive analyses.

Qualifications

Qualifications

• Bachelor’s degree in Life Sciences, Pharmacy, Nursing, Biomedical Engineering, or a related field.
• Minimum 3–5 years of experience in medical device sales or business development, preferably within Cardiovascular or Endovascular intervention.
• Proven track record in new product introduction, key account management, and tender processes.
• Strong interpersonal and communication skills in English & Vietnamese.
• Willingness to travel 30–50% within the assigned region.

Preferred Qualifications 1

Preferred Experience

• Experience with stents, balloons, catheters, embolization coils, or endovascular grafts.
• Established relationships with major hospitals (e.g., Bach Mai).
• Familiarity with regional regulatory and reimbursement systems.

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