Intuit

Job Overview

At Intuit, we believe in the power of early talent. Our internship and co-op program provides hands-on experience, mentorship, and opportunities to contribute to real-world projects that impact millions. We get up every morning with our hearts beating fast, driven by the knowledge that we're transforming the world of consumer and small business finance. It’s why our products continue to resonate with 50 million consumers around the globe. We are a Fortune 500 fintech company, and Canada’s Best Places to work several years in a row.

Our TurboTax MarTech and Data Activation team is at the heart of our marketing efforts. We're responsible for enabling and managing tracking for in-market campaign activities, data onboarding, audience segmentation, and implementing new marketing technologies. Our goal is to empower our go-to-market teams with the capabilities and tools they need to execute impactful campaigns.

Intuit values the fresh perspectives and innovative ideas that early talent brings. Join us and contribute to projects that shape the future of financial technology!

Responsibilities

What You'll Do:

• Audience Segmentation & Activation: Play a key role in creating and managing audience segments using Adobe Experience Platform (AEP), ensuring they are accurately shared and activated across various marketing channels.
• Data Quality Assurance: Partner with our analytics team and channel partners to track audience match rates and own the quality assurance of our segmentation efforts, ensuring data integrity.
• Collaborative Impact: Work closely with cross-functional teams to understand their data needs and support the successful execution of marketing campaigns.

Qualifications

What You'll Bring:

• A strong interest in how data is used to enhance marketing activities.
• Foundational understanding of data segmentation and audience strategies.
• Excellent communication and collaboration skills to work effectively with diverse teams.
• Any prior experience with data activation or audience strategies is a plus!

Eligibility Requirements:

• Actively enrolled in a post-secondary education program.
• A graduation date at least 4 months after the co-op term ends.
• Available for an 8-month co-op work term (September 2025 - April 2026)
• Must be legally eligible to work in Canada for the duration of the co-op term, without requiring sponsorship now or in the future.
• Ability to work in our Toronto office a minimum of 3 days per week.