Cardinal Group

POSITION: Leasing & Marketing Team Leader, New Development (Full-time, Non-Exempt)

COMPENSATION: Hourly Rate, plus Benefits and Bonus eligibility

SUMMARY

As the New Development Leasing & Marketing Team Leader, you are responsible for assisting the New

Development Community Manager in maintaining all aspects of property operations, but with a

concentration on the leasing, marketing, branding, future resident relations, and functions of the

temporary leasing office and the community. The New Development Leasing & Marketing Team Leader

strives for 100% occupancy through pre-leasing of future availability.

RESPONSIBILITIES (Including but not limited to)

• Utilize Company leasing expectations and procedures to warmly greet prospective clients,

qualify, determine needs and preferences, professionally present the temporary leasing office

and leasing visuals/materials, utilize feature/benefit selling, close the sale and follow-up using

Cardinal’s Sales Platform (Cardinal Way of Leasing).

• Earn and maintain a Cardinal Way of Leasing certification by utilizing the CWoL resources

available to all team members and passing both in house and third-party shops in congruence

with the Cardinal Training Department scoring standards.

• Assist the Community Manager in training all Full Time and Part Time Leasing Team Members in

all job duty expectations, including but not limited to; customer service, phone etiquette, leasing

workflows, resident interactions, marketing and CWoL.

• Answer incoming phone calls professionally and handle accordingly, whether the caller is a

prospective client, a client, an internal Company team member or a vendor.

• Complete all lease applications and participate in the verification of applications. Notify

prospective clients of results.

• Maintain and perform upkeep of the temporary office and tour route to ensure curb side appeal.
• Implement new development grand opening events and open houses.
• Plan and execute a Monthly Marketing Plan (MMP) which may consist of future residential

events, housing fairs, open houses, orientations, university and local marketing events,

promotional items, incentives, outreach, social media, and digital marketing.

• Create partnerships with local businesses and national vendors, and heavy outreach marketing

efforts to create brand awareness

• Run the community’s social media accounts. Create captivating content that resonates with

audiences, design campaigns that drive engagement on multiple channels, and use analytics to

inform decisions

• Maintain and improve your community’s online reputation through reviews & internal

satisfaction survey tools.

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• Be an expert on current market conditions and trends, by reporting on the market weekly and

shopping competition. ability to pivot and change marketing strategy to remain competitive and

capture revenue growth opportunities

• Participate in Cardinal U training as required.

QUALIFICATIONS

• 1-2 years of customer service and sales experience.
• Strong social media skills. Have a strong understanding of current digital marketing trends and a

thorough knowledge of social media marketing strategy

• Strong communication skills.
• High-energy and enjoys a fast-paced environment.
• Enjoy and take pride in providing excellent service.
• Excellent customer service skills warm, friendly and helpful in person and on the phone.
• Basic computer skills: typing and writing ability for correspondence, memos, etc.
• High School Diploma or equivalent.
• Available to work evenings and weekends.
• Ability to embody the Cardinal Culture and Cardinal Core Values every day.

WORK ENVIRONMENT

The work environment characteristics described here are representative of those a Team Member

encounters while performing the essential functions of this job. Reasonable accommodations may be

made to enable individuals with disabilities to perform the essential functions. Incumbents work both

inside and outside of apartment buildings and in all areas of the property including amenities and have

frequent exposure to outside elements where temperature, weather, odors, and/or landscape may be

unpleasant and/or hazardous.

PHYSICAL DEMANDS

The physical demands described here are representative of those that must be met by a Team Member

to successfully perform the essential functions of this job. Reasonable accommodations may be made to

enable individuals with disabilities to perform the essential functions.

While performing the duties of this job, the Team Member is regularly required to use hands to finger,

type, handle, or feel and talk or hear. The Team Member regularly required to stand; walk; reach with

hands and arms, and climb, stoop, or squat. Incumbents must be able to physically access all exterior

and interior parts of the property and amenities and must be able to work inside and outside in all

weather conditions including, but not limited to rain, snow, heat, hail, wind and sleet.

The Team Member must be able to push, pull, lift, carry, or maneuver weights of up to twenty (20)

pounds. Specific vision abilities required by this job include close vision, distance vision, color vision,

peripheral vision, depth perception and ability to adjust focus.

Rare or regular travel may be required to assist properties as needed, attend training classes or other

situations necessary for the accomplishment of some or all of the daily responsibilities of this position.

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The above job description is not intended to be an all-inclusive list of duties and standards of the

position. Incumbents will follow any other instructions, and perform any other related duties, as

assigned by their Team Leader.

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