BrewDog

About Us

We love great craft beer. We want everyone to be as passionate about it as we are – and our central team are vital in this mission. Every single person in our team can shape our future for the better, whether that’s for our people, planet or our incredible beer. Because we expect great things from you, we give great things back.

HOP STOCK | We believe in sharing our success with our crew and have a unique Hop Stock benefit for our salaried team. That means you share in our success, and if we grow strongly, we win together.

UNICORN FUND | Via our ground-breaking Unicorn Fund, we give away 10% of our profits, to our amazing crew members, every single year. We wouldn’t be able to do it without you so it’s only right we share the success together.

Retirement (401k): BrewDog wants to make sure you, your family, and pups are covered long-term. Safe Harbor Matching Contributions: BrewDog matches 100% of your elected deferral, up to 6% of your compensation.

4 WEEK SABBATICAL| After every 5 years here you will receive an additional 4 weeks off to spend it doing whatever you want.

STAFF DISCOUNT | 25% off in bars, 30% off online and 50% off BrewDog Merch to fill up your fridge and your wardrobe* (*don’t put your hoody in the fridge though)

BEER TRAINING | We love beer and we want you to love beer too, so we’ll support you through the internationally- recognized Cicerone qualifications, so you can love it almost as much as we do. We’ll also pay you more per hour for each level you pass.

AND A LOT MORE | Okay, deep breath… Full time employees will receive enhanced sick pay, healthcare, life assurance, high street retail discounts, employee assistance programs, enhanced family friendly policies around maternity and paternity leave, additional holiday days per year, pawternity leave, DE+I and crew forum groups and a “shifty” crew beer/beer allowance.

We’re focused on making sure that we, and future generations, have a planet to brew great beer on. Our industry leading techniques help us create and deliver unique beer whilst doing our bit (and others’) for the environment.

About The Role

BrewDog is looking for an experienced Retail Events and Marketing Manager with a proven track record in curating, managing and executing successful brand activations, consumer & trade events, and unique partnerships along with building and growing our bars in the public eye through outstanding, on brand marketing.

You will develop and own the retail events calendar, which plays a central role in bringing our strategy to life through unique experiences and activations.

The ideal candidate will possess a combination of acute business acumen, a background in negotiating collaborations and partnerships, a commitment to innovation and a passion for leading projects through from concept stage to delivery. You will need a get-up-and-go attitude, an autonomous work ethic and a background in working for brands that push boundaries to innovate.

Key Skills

Job Details:

Your role will span across a broad range of marketing relating activities including:

• Building and managing our event strategy, including budgeting, project management of events and working with internal and external stakeholders. Including retail wide public event launches.
• Manage and establish partnerships across the group including building a strong relationship with our marketing, events and reservations team in the UK. Work with the US sales and marketing team to create bar connections and assist in US focused activations.
• Responsible for coordinating marketing mavericks from onboarding through to successful execution of their responsibilities. Maintain a close eye on all bars social and marketing presence using Hoot Suite and Canva. Create interesting and informative monthly meetings to help MMs advance and learn.
• Onboard and train new events co-ordinators to company standards. Create fun and informative events training for all of the US team.
• Develop and maintain a retail brand standard events handbook. This will pose as our main training guide for all sites.
• Bar openings – You will be the co-ordinator for securing event activations, creating relationships with vendors including photographer and videographers and building brand awareness in the local areas prior to launch.
• Negotiating contracts for events and sponsorships to secure BrewDog the best preferred rates

About You

CAPABILITIES + SKILLS REQUIRED

• Exceptional project management and communication skills
• The ability to work independently and take ownership of all projects
• Commercially and creatively minded, with the ability to spot new opportunities
• Leading projects from concept stage to delivery, with a focus on post-event reporting
• A keen eye for detail across the board, from budget management to creative execution
• The ability to handle a number of projects at once, with a track record in prioritising and managing multiple opportunities
• Experience in working with/for challenger and/or FMCG brands

About the Team

You’ll report to the US Head of Marketing, working hand in hand with our GM’s and teams across US sites. Our leaders are super passionate about creating an amazing craft beer experience for customers and an amazing workplace for staff. Help them make this the best BrewDog Bar out there!