Vodafone

Role purpose

The Channel Development Super Vendors and Retail Manager is responsible for driving strategic planning and execution to acquire new customers through SV and Retail channels. This includes managing acquisition campaigns, optimizing channel performance, and ensuring alignment with Vodacom/Vodafone policies and local regulations. The role requires close collaboration with internal and external stakeholders to deliver scalable customer growth. The ideal candidate will have a strong background in customer acquisition, be data-driven, and capable of delivering actionable insights and regular performance reports.

Key Responsibilities

1. Acquisition Strategy & Planning:

• Develop and implement customer acquisition strategies across retail and semi-indirect channels.
• Define gross adds targets by cluster, region and sub-regions.
• Collaborate with marketing and product teams to design attractive acquisition offers and bundles.
• Develop growth strategies and plans to attract potential Super Vendors with collaboration of field team, to expand market reach.
• Develop segmentation models, route-to-market regionalized strategies satisfying market needs and drive digital migration of processes.
• Plan and launch acquisition campaigns, promotions, and events.
• Follow up industry trends locally and internationally within group to jointly define and drive values propositions and manage projects, to pro-actively develop incremental business opportunity.
• Identify new acquisition opportunities and emerging channels.

2. Channel Management:

• Lead the recruitment, onboarding, and training of Semi-indirect channel.
• Establish clear performance metrics per region and conduct regular performance reviews. These include reporting on successes and areas needing improvements.
• Track campaign performance and adjust tactics to maximize results.
• Follow commission payments and regularization of claims,
• Work closely with Field managers to ensure acquisition campaigns are effectively executed.
• Review commercial terms, pricing structures, and benchmarking incentive schemes.
• Co-ordinate with Device and SIM distributors Manager to ensure continuous availability of SIMs.
• Collaborate with Regions for the distribution of branding and promotion materials to enhance visibility and build Super Vendor loyalty.
• Collaborate with internal stakeholders and external partners on projects, preventative measures to anticipate issues related to supply chain, Stock or performance.

3. Data Analysis & Reporting:

• Analyze acquisition data to identify trends, gaps, and opportunities.
• Prepare weekly and monthly reports on gross adds performance by channel and region, as per set targets.
• Use insights to refine strategies and improve conversion rates, survival rates
• Launch and manage trade promotions, loyalty programs, and seasonal campaigns to boost sell-in and sell-out.

4. Compliance and Quality assurance:

• Ensure acquisition processes comply with regulatory and internal standards.
• Monitor SIM registration KYC quality and prevent fraudulent activations.
• Collaborate with legal and compliance teams to address risks.
• Support on periodic audits and risk assessments on acquisition.
• Manage contracts, SLAs, Policy & Procedures updated, and resolution of operational issues raised by sales 'partners.

5. Market Intelligence:

• Conduct regular market visits to gather insights on competitor activities, pricing and preferences.
• Analyze sales data, market trends, and channel performance to inform strategic decisions.
• Prepare regularly detailed reports and dashboards for senior management on acquisition KPIs
• Provide insights and recommendations to senior management based on performance data and market analysis

6. Partner & Field Force Engagement:

• Engage with distributors, agents, and field sales teams to drive acquisition efforts.
• Monitor partner performance and implement incentive schemes.
• With support from Sales Academy:
• To provide training and tools to enhance acquisition effectiveness.
• Evaluate training effectiveness and continuously improve content and delivery.
• Build a knowledge-sharing culture among channel partners to foster innovation and collaboration.

Core competencies, Experience, Skills and Qualifications

Skills Required:

• Ability to take initiative, to manage priorities and deadlines in a fast-paced environment.
• Ability to work collaboratively with cross-functional teams
• Ability to solve-problems and drive projects forward including pro-activeness, accountability for delivery.
• Analytical skills, Customer-Focused and organizational skill.
• Flexible and able to adapt to changing market conditions, technologies and processes
• Excellent communication and negotiation abilities to build relationships with stakeholders at all levels.

Qualifications & Experience:

• A Bachelor's degree +3 in Business Administration, Telecoms, Economics, Computer Science, or related fields.
• Minimum of 3 years of experience in Telecoms GSM Industry and in a similar role, or in Distribution management
• Knowledge of emerging trends, best practices, tools, use of computer, methodologies in Sales and Distribution
• French and English speaking and writing fluent.
• Excellent written and verbal communication skills.

The Channel Dev. Super Vendor and Retail Manager reports to the EHOD Acquisition.

Departement: Sales & Distrbution

Vodacom DRC welcomes applications from candidates without discrimination and embraces diversity and inclusion. We strongly encourage women, neurodivergent individuals, and people living with disabilities to apply. We firmly believe that every individual brings unique and invaluable qualities, and we are committed to fostering an inclusive, respectful, and supportive work environment where everyone can flourish.

Together we can.