G2 Crowd

About G2 - The Company

When you join G2, you’re joining the team that helps businesses reach their peak potential by powering decisions and strategies with trusted insights from real software users.

G2 is the world's largest and most trusted software marketplace. More than 100 million people annually — including employees at all Fortune 500 companies — use G2 to make smarter software decisions based on authentic peer reviews. Thousands of software and services companies of all sizes partner with G2 to build their reputation and grow their business — including Salesforce, HubSpot, Zoom, and Adobe. To learn more about where you go for software, visit www.g2.com and follow us on LinkedIn.

As we continue on our growth journey, we are striving to be the most trusted data source in the age of AI for informing software buying decisions and go-to-market strategies. Does that sound exciting to you? Come join us as we try to reach our next PEAK!

About G2 - Our People

At G2, we have big goals, but we stay grounded in our PEAK (Performance + Entrepreneurship + Authenticity + Kindness) values. You’ll be part of a value-driven, growing global community that climbs PEAKs together. We cheer for each other’s successes, learn from our mistakes, and support and lean on one another during challenging times. With ambition and entrepreneurial spirit we push each other to take on challenging work, which will help us all to grow and learn.

You will be part of a global, diverse team of smart, dedicated, and kind individuals - each with unique talents, aspirations, and life experiences. At the heart of our community and culture are our people-led ERGs, which celebrate and highlight the diverse identities of our global team. As an organization, we are intentional about our DEI and philanthropic work (like our G2 Gives program) because it encourages us all to be better people.

About The Role

This role builds brand awareness and influence for G2, helping to position the company as the most trusted data source in the age of AI for informing software buying decisions and go-to-market strategies.

As part of the Brand + Comms team of the Marketing department, this role will report to the Sr. Director of Content & Communications and will have two direct reports: the Content & Comms Manager and Sr. Social & Comms Specialist. This is a highly cross-functional role requiring close partnership with our marketing, research, sales, employee success, product, and executive leadership teams.

In This Role, You Will:

• Team Leadership & Management (30%)
  • Provide strategic counsel and reviews for team members to ensure on-message and compelling content via owned channels (organic social media, news announcements, blogs) that drive engagement, reach, and increased visibility among key audiences.
  • Empower team members with consistent feedback that supports their career paths and growth
  • Collaborate with PR agency and provide management support.
  • Oversee comms measurement, including impact of PR, organic social media, and other relevant metrics.
• Strategic Communications Planning & Development (25%)
  • Develop communications plans and strategies with tactics to level up to broader Brand Marketing & Comms, as well as Marketing team goals.
  • Recommend new approaches and ideas to take G2’s comms to the next level – new content types, tactics, channels, or other ways to elevate the brand’s voice for greater impact.
  • Recommend communications support for G2 launches and initiatives - including press, owned content, social media activations.
  • Support employer brand through culture-focused communications initiatives.
• Content & Messaging (20%)
  • Oversee maintenance of news and social calendars, ensuring a consistent stream of content for G2’s newsroom, organic social channels, press release distribution, as well as executive thought leadership content.
  • Lead executive thought leadership approach with intake calls with spokespeople, mapping to individual talk tracks that result in external awareness on third-party or owned channels (press, blog, social, etc.).
  • Create & refresh company-wide materials relating to external Comms - e.g., best practices, company messaging and positioning, etc.
• Media & Public Relations (20%)
  • Engage with industry press and influencers for earned and paid media opportunities.
  • Drive earned speaking and awards programs with upkeep of calendars and development of winning submissions.
  • Liaise with G2 spokespeople to prep them for media briefings and opportunities, including briefing documents, prep calls, and commentary development.
  • Align with internal stakeholders to develop executive presentations for speaking opportunities.
  • Keep apprised of breaking news and industry trends for social, media, and content opportunities.
• Internal Communications & Issues Management (5%)
  • Execute internal comms for key initiatives — informing G2’s global team or specific teams of launches, news coverage, etc., including providing direction for effective sales enablement.
  • Rally G2ers around comms initiatives, getting them excited to be brand ambassadors and help spread key messages
  • Partner with G2’s Employee Success team on Issues Response for internal and/or external statements to be made regarding societal news/issues
  • Provide support for any other major internal comms as needed.

Minimum Qualifications:

We realize applying for jobs can feel daunting at times. Even if you don’t check all the boxes in the job description, we encourage you to apply anyway.

Must-haves

• Experience working with media/influencers
• Experience working with B2B tech, software, and/or marketing & sales audiences
• 8+ years of experience working in PR/communications (agency or in-house)
• 3+ years of people management experience

Nice-to-haves

• Proven performer who has delivered an outsized impact on a company and its reputation
• Exceptional writer and editor who can quickly pull out headlines from information and data that are clear, compelling, insightful, and actionable
• Experience using AI tools to optimize content, research, and workflows
• Familiarity and interest in using LinkedIn and video as communications channels
• An entrepreneurial mindset

Our Commitment to Inclusivity and Diversity

At G2, we are committed to creating an inclusive and diverse environment where people of every background can thrive and feel welcome. We consider applicants without regard to race, color, creed, religion, national origin, genetic information, gender identity or expression, sexual orientation, pregnancy, age, or marital, veteran, or physical or mental disability status. Learn more about our commitments here.

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