About the Team: The TikTok Shop US Operations team aims to deliver high quality products together with a unique customer experience via TikTok. The role is responsible for building the TikTok e-commerce partnership for the TikTok e-commerce business in the US. With more than 1 billion loyal users globally, we believe TikTok is an ideal platform to deliver a brand new and better e-commerce experience to our users. We are looking for passionate and talented people to join us to build an e-commerce ecosystem that is innovative, secure, and intuitive for our users. About the Role: We are looking for talented individuals to join us for an internship in 2025. Internships at TikTok aim to offer students industry exposure and hands-on experience. Turn your ambitions into reality as your inspiration brings infinite opportunities at TikTok. We are seeking a passionate and results-driven Creator Business Development & Incubation MBA Intern to identify, onboard, and nurture relationships with creators and influencers. In this role, you will play a pivotal part in driving growth by expanding our creator community and fostering strategic partnerships. You will be responsible for working with our cross-functional partners to develop innovative strategies to support creators in achieving their goals while aligning their efforts with the platform's objectives. Responsibilities: Creator Recruitment & Onboarding: - Identify and engage emerging and established creators/influencers to join our platform. - Develop and execute personalized and scaled outreach campaigns to attract top talent. - Lead the onboarding processes, ensuring a seamless experience for new creators. Relationship Management: - Serve as the primary point of contact for a portfolio of creators/influencers. - Build and maintain strong relationships, providing support and resources to maximize their success. - Regularly communicate platform updates, monetization opportunities, and best practices. - Equip creators with the fundamental knowledge to be successful on TikTok Shop. Strategic Growth Initiatives: - Design and implement programs to drive creator growth and retention. - Collaborate with cross-functional teams to improve tools and features that enhance the creator experience. - Identify trends in the creator economy and propose initiatives to stay ahead of industry developments. Partnership Development: - Facilitate collaborations between creators and brands, fostering mutually beneficial opportunities. - Work with the category, global key accounts and marketing teams to design campaigns that amplify our onboarding initiatives. Performance Analytics: - Track and analyze key performance metrics for creators and campaigns to drive future performance. - Provide actionable insights to optimize growth strategies and monetization efforts. - Deliver regular reports to internal stakeholders on creator ecosystem performance.
Minimum Qualifications: - Currently pursuing an MBA degree - Strong understanding of TikTok's platform, content creators and audience. - Proven track record of identifying and building relationships. - Understanding of the creator economy, social media platforms, and digital content trends. - Comfort in analytics tools and CRM platforms. Preferred Qualifications: - Bachelor's degree in Business, Marketing, Communications, Tech, entertainment or a related field (or equivalent experience). - Familiarity with influencer monetization models, such as ad revenue sharing, brand partnerships, and subscription-based services. - Comfortable analyzing data and drawing actionable conclusions. - Ability to manage multiple projects and priorities in a fast-paced, deadline-driven environment - Experience with content creation, video production and editing may be beneficial
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