Mercedes-Benz Group

Aufgaben

Department of Marketing Campaigns Cars & Digital Extras

Our One-to-One Marketing Team designs direct and personalised communication for Mercedes-Benz Cars, focusing on digital extras, apps, and software. We place special emphasis on communication through apps and vehicle systems, delivering targeted recommendations and individually optimised messages based on data – for example, via the Mercedes-Benz App or directly through the software in our vehicles.

We are a highly motivated team and look forward to your support and contribution to our team spirit. We work collaboratively on actionable solutions with direct customer experience and measurable success.

You will work on the following challenges:

• Creating individual, case-based communication for digital extras, apps, and software – whether case-specific, automated, or context-based
• Defining (new) customer experiences, testing new channels and distribution possibilities
• Managing channel-specific opportunities in segmentation, tracking, and distribution using A/B tests
• Measuring success, deriving lessons learned, and directly applying them to further communication
• Ensuring brand-consistent communication through Mercedes-Benz's own channels
• Orchestrating in-car/in-app channels and planning via our direct communication tool

Your goal: A swift implementation of customer-oriented and service-oriented communication.

What we offer:

• A dynamic and innovative work environment
• The opportunity to participate in exciting projects and contribute your own ideas
• Support from an experienced and motivated team
• Insights into the latest trends and technologies in marketing and communication

Apply now and become part of our team!

The Mandatory Internship can start working from september 2025.

Qualifikationen

• Course of study in the field of (digital) marketing, communication / KoWi, business or a related discipline
• Interest in digital media and technologies
• Creativity and enjoyment in developing communication campaigns Analytical skills and a structured approach to work
• Proficient German and English language skills, both written and spoken
• You are proficient with communication tools (MS Teams and MS Office)
• Initial experience in digital/data-driven marketing is desirable
• Initial experience in international projects is desirable

Please note that your internship at this location must be mandatory.

What is also important to us:

In line with our philosophy that success is achieved not alone but as a team, we offer students not only the opportunity to listen but also to participate and think ahead. Therefore, you should bring strong team and communication skills, creativity, and enthusiasm to contribute your ideas.

Additional information:

It doesn’t work completely without formalities. When sending your online application, please attach your CV, certificate of enrollment, current performance record, relevant certificates, if applicable proof of mandatory internship and the standard period of study (max. 5 MB) and mark your application documents as "relevant for this application" in the online form.

Please find the criteria of employment "here".

Citizens of countries outside the European Trade Union please send, if applicable, your residence / work permit.

We particularly welcome online applications from candidates with disabilities or similar impairments in direct response to this job advertisement. If you have any questions, you can contact the local disability officer once you have submitted your application form, who will gladly assist you in the onward application process: SBV-Zentrale@mercedes-benz.com

Please understand that we no longer accept paper applications and that there is no right to get your documents returned.

If you have any questions regarding the application process, please contact HR Services by e-mail at myhrservice@mercedes-benz.com or by phone: 0711/17-99000 (Monday to Friday between 10 a.m. to 12 a.m. and 1 p.m. to 3 p.m.).