Cynet

Description

We are seeking a highly skilled PPC (Pay-Per-Click) Expert with a strong background in managing and optimizing digital advertising campaigns for SaaS or cybersecurity products. The ideal candidate will have a proven track record of driving lead generation, increasing brand visibility, and maximizing ROI through strategic PPC campaigns. This role requires a deep understanding of digital advertising platforms, analytical skills, and the ability to work collaboratively with cross-functional teams.

What will you do

• Develop, implement, and manage PPC campaigns across various platforms, including Google Ads (search, YouTube, display, etc.) , Bing Ads, and any rising search advertising channels.
• Conduct comprehensive keyword research to identify and target high-performing keywords, optimizing ad copy and landing pages to improve quality scores and conversion rates.
• Monitor and analyze campaign performance using tools such as Google Analytics, SEMrush, and our internal BI, making data-driven decisions to enhance ROI.
• Perform A/B testing on ad copies and landing pages to determine the most effective strategies for increasing conversions and user engagement.
• Collaborate with the sales and product teams to create targeted campaigns that effectively communicate the value propositions of our SaaS and cybersecurity solutions.
• Implement and manage remarketing and retargeting strategies to re-engage potential customers and drive conversions.
• Manage and allocate budgets effectively, adjusting bids and strategies to maximize campaign performance and meet business objectives.
• Generate detailed performance reports, providing insights and recommendations for continuous improvement.
• Stay up-to-date with the latest industry trends, best practices, and competitive landscape to ensure campaigns are innovative and effective.

Requirements

• Minimum of 2-4 years of experience managing PPC campaigns for cybersecurity or similar products.
• Proven track record of scaling a search led performance activity from the ground up
• Strong analytical skills, with the ability to interpret data and make data-driven decisions.
• Excellent written and verbal communication skills, with the ability to create compelling ad copy and present performance insights.
• Experience with A/B testing and conversion rate optimization (CRO) techniques.
• Ability to work independently and collaboratively within a team environment.
• Strong organizational skills, with the ability to manage multiple projects and priorities simultaneously.

Preferred Qualifications:

• Familiarity with cybersecurity product marketing and industry trends.
• Knowledge of landing page optimization tools such as Unbounce or Instapage.
• Bachelor’s degree in Marketing, Business, or a related field.