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Signet Jewelers is the world's largest retailer of diamond jewelry, operating more than 2,800 stores worldwide under the iconic brands: Kay Jewelers, Zales, Jared, H.Samuel, Ernest Jones, Peoples, Banter by Piercing Pagoda, Rocksbox, JamesAllen.com and Diamonds Direct. We are a people-first company and this core value is at the heart of everything we do, from empowering our valued team members, to collaborating with our customers, to fostering the communities in which we live and serve. People – and the love their actions inspire – are what drive us. We’re not only proud of the love we inspire outside our walls, we’re especially proud of the diversity, inclusion and equity we’re inspiring inside. There are dynamic career paths awaiting you – rewarding opportunities to impact the lives of others and inspire love. Join us!
Position Summary:
Signet is in the process of transforming its marketing function into a highly agile, customer-centric, and personalization-driven operation. Towards this, Signet has identified two key segments (bridal, fashion) that it wants to channel personalized marketing communications to create real value for customers and for Signet.
To mobilize this transformation, Signet is launching two customer marketing/personalization pods to perform test & learn experiments in the market, with real customers to test what works and what doesn’t with targeted messaging and outreach.
As a Research Business Intelligence Lead on the pods, you will play a very critical role with responsibility for leading and driving all data & insights supporting personalized marketing campaigns to help Signet achieve revenue goals. You will oversee data analysis to support customer segment and micro-segment analysis, identification of the largest pool of valuable customers, developing hypotheses and campaign strategies to move them from their current state to the desired state, prioritize the most impactful campaigns to be launched each sprint, ensure campaign measurement is aligned with Signet’s agreed upon incrementality framework, as well as translate campaign performance data into insights, actions and next steps. You will work closely with Segment and Pod Leads to ensure the pods are tracking towards their stated objectives, and relentlessly and continually optimize analytical processes with a bias for speed, efficiency, and scalability.
In this role, you will be responsible for guiding the pod to make data-driven decisions, managing data requests from conception to delivery, and ensuring that all insights & learnings are considered in the pod’s ideation and execution process. You will provide an in-depth understanding of the customer segment, customer engagement, and market, and work with the Marketing Analytics team to standardize data collection and reporting mechanisms as needed.
As a Research BI Lead, you will be responsible for retrieving, analyzing, and developing insights from audience data to inform micro-segmentation and prioritization, as well as providing and QA’ing audience files for the channel execution team. You will be part of a dynamic and collaborative team that is focused on achieving results through data-driven insights.
Major Responsibilities/Essential Functions:
Performs additional duties and projects as assigned.
Position Qualifications:
Education Required:
A Bachelor's degree in marketing, business administration, statistics, mathematics, or a related field. A Master's degree is highly desirable, but not required.
Required or Acceptable Job-Related Experience:
Technical/Other Skills Required:
Benefits & Perks: