Senior Manager, Marketing Data & Technology

Oportun

India
Remote
Education
Benefits

ABOUT OPORTUN

Oportun (Nasdaq: OPRT) is a digital banking platform that puts its 1.9 million members' financial goals within reach. With intelligent borrowing, savings, budgeting, and spending capabilities, Oportun empowers members with the confidence to build a better financial future. Since inception, Oportun has provided more than $15.5 billion in responsible and affordable credit, saved its members more than $2.3 billion in interest and fees, and helped our members save an average of more than $1,800 annually. For more information, visit Oportun.com.

WORKING AT OPORTUN

Working at Oportun means enjoying a differentiated experience of being part of a team that fosters a diverse, equitable and inclusive culture where we all feel a sense of belonging and are encouraged to share our perspectives. This inclusive culture is directly connected to our organization's performance and ability to fulfill our mission of delivering affordable credit to those left out of the financial mainstream. We celebrate and nurture our inclusive culture through our employee resource groups.

POSITION SUMMARY

Marketing Technology and Data at Oportun sits at a unique intersection of marketing, engineering, and analytics. We are looking for a data-focused technologist with experience driving a marketing technology stack to support high growth initiatives. As a member of the Marketing Data and Technology team, you will play a key role in building scalable consumer marketing programs by working across the organization with the Growth & Analytics, Product Marketing, and Engineering teams. You will power how Marketing comes to life at Oportun by managing and integrating 1st party data, tracking and contact configurations, developing data flows, and shipping web or app­ based solutions.

RESPONSIBILITIES

  • Own the overall vision of Oportun's first-party data strategy and the entire marketing technology stack that drives it
  • Manage, configure and troubleshoot all aspects of our marketing technology stack such as Oportun's customer data platform, website, and communication & activation engine
  • Have a deep understanding of our first party data, its structure, and where it comes from to consult on its usage across the organization
  • Drive the advancement of first party data capabilities, while helping Oportun develop a competitive edge by monetizing first party data driven use cases
  • Accelerate the transition away from batch marketing and toward always-on, omni-channel, dynamic marketing journeys
  • Own marketing technology budgets, contracts, and vendor relationships
  • Work in collaboration with the Growth Analytics, Product Marketing, and Engineering teams to identify and execute marketing performance improvements
  • Help manage the data pipelines between marketing technology vendors and internal databases via API and webhooks; manage and validate JavaScript tags and image pixels to ensure proper data tracking
  • Contribute to the development of customer data and product expansions
  • Closely monitor emerging trends in marketing technology, media, and privacy, and ensure Oportun remains compliant
  • Manage a technical marketing technology manager

REQUIREMENTS

  • 8+ years of relevant experience (marketing technology, marketing data strategy, marketing analytics and data engineering, or similar role; financial services, marketplace, ecommerce, or adtech agency preferred)
  • Deep understanding of first-party marketing data solutions, like identity stitching and data privacy dependent of 3rd-party cookies, and what it takes to implement them
  • Deep passion for solutions development and problem solving
  • Understanding of and familiarity with modern marketing capabilities
  • Must be fluent in SQL (Redshift preferred), Javascript a plus
  • Must have experience with REST APls

We are proud to be an Equal Opportunity Employer and consider all qualified applicants for employment opportunities without regard to race, age, color, religion, gender, national origin, disability, sexual orientation, veteran status or any other category protected by the laws or regulations in the locations where we operate.

California applicants can find a copy of Oportun's CCPA Notice here: https://oportun.com/privacy/california-privacy-notice/.

We will never request personal identifiable information (bank, credit card, etc.) before you are hired. We do not charge you for pre-employment fees such as background checks, training, or equipment. If you think you have been a victim of fraud by someone posing as us, please report your experience to the FBI’s Internet Crime Complaint Center (IC3).

Read Full Description
Confirmed 11 hours ago. Posted 10 days ago.

Discover Similar Jobs

Suggested Articles