Role & Responsibilities:
Job Definition (Key Purpose of the Job) :
With holistic understanding of China’s digital media landscape & platforms, this role is accountable in searching and sharing best practices, introducing new capabilities & tools, build corporate media deal and agency pool, support brands’ marketing team to drive digital media efficiency to empower our brands and grow our business.
Key Result Areas:
Drive paid media center of excellence to elevate precision consumer engagement
- Create robust corporate media strategy and work closely with brands on annual planning to enable business growth
- Develop guidelines, how to win playbook/ use cases and KPI frameworks together with brands for key China media platforms
- Champion data driven media investment and precision consumer engagement leveraging data & intelligence and consumer assets analytics
- Work closely with brands to drive insights to action and impact/ efficiencies on media campaigns and build best in class way of working for paid media together with brands
- Monitor, analyze campaign performance from both media efficiency and business impact angle, report KPIs and provide functional expertise on improvement opportunities
- Introduce industry trends and best practices and be the “go to” person for paid media & planning
- Drive share, learn & reapply across brands via regular workshops and informal sharings
Lead for corporate partnership with key media platforms
- Act as the key contact person and form strategic partnership with key media platforms, Douyin, Red, etc.
- Lead in annual group media agreement and look for saving opportunities across brands with regards to digital/ ecomm spending and drive for results.
- Initiate media innovation together with media platforms. Work with cross functional teams and brands to conduct pilot campaign and build POC.
- Build corporate media agency pool and continuously track performance to optimize agency list.
Competency Requirements :
Behavioral Competencies -
- Communication
- Driving for results
- Business Acumen
- Building trust
- Customer Focus
- Building Partnerships
Desirable –
- Adaptability
- Innovation
- Continuous Improvement
- Continuous Learning
Functional Competencies –
- Sound know how on China digital media landscape, key media platforms and marketing tactics
- The ideal candidate will be a well-seasoned manager with experience of a mid level brand marketing or media planning role.
- They will specialize in media strategy, planning, precision consumer engagement, agency management
- They will have a high degree of commercial acumen and will bring a results and ROI focused approach to decision making.
- They will have good relationship-building skills to support across a diverse portfolio of brands and a complicated matrix.
- Consumer passion and a strong collaborative spirit are key traits as well as being an excellent communicator, displaying a high degree of credibility and also self-awareness.
Experience
- Minimum Relevant Experience: 5 Years
- Nature of Work: Digital/ Media/ Marketing
- Experience of working as a media planning/ brand marketing expert, in agency or a corporate role
- Will be a strong relationship-builder, capable of gaining trust & buy-in from key stakeholders.
Academic Qualifications
Minimum Degree Held: Bachelor
Language Proficiency:
Fluent in : English/ Mandarin
R-20240418-0006
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