Caterpillar

Career Area:

Enterprise Cross Functional

Job Description:

Your Work Shapes the World at Caterpillar Inc.

When you join Caterpillar, you're joining a global team who cares not just about the work we do – but also about each other. We are the makers, problem solvers, and future world builders who are creating stronger, more sustainable communities. We don't just talk about progress and innovation here – we make it happen, with our customers, where we work and live. Together, we are building a better world, so we can all enjoy living in it.

Job Description:

Caterpillar has sponsors Chinese Basketball Association (CBA) since 2018/2019 season. Through the CBA 

League, we have created a perfect brand exposure, product display and customer experience platform.

This job will support to establish Caterpillar as a strong global construction machinery brand by 

designing and executing a short, mid and long term sports/sponsorship program achieving strong 

credibility for the product and brand. Shows perfect brand awareness and offers exclusive experiences

opportunities to our customers.

Job Duties:

• Assist team members to execute overall sports marketing and communication plan, develop 

social content in support of communication plan, and support to execute online and offline 

campaigns to increase offering brand awareness and customer experience.

• To support team members to communicate with internal BUs, facilities, and external dealers

and venders.

• The ability to proficiently use Microsoft software like powerpoint, word, excel, etc., and need to 

assist the team in making plans.

• Execute team’s basic work and establish a good team atmosphere.

Background / Experience:

• Educational experience in brand & marketing, or sports majors, or both.
• Knowledge of sports or be interesting in sports, especially basketball.
• Knowledge of digital & social media operation.
• Good human relations skills are required to develop a collaborative/cooperative work

relationship with others inside and outside the business units.

• Excellent written and oral communication skills in both Chinese and English
• 2025/2026 graduates who could be work for 3+ days per week, last 4 months at least.

Posting Dates:

April 17, 2024 - May 14, 2024

Caterpillar is an Equal Opportunity Employer (EEO).

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