lululemon athletica

Who we are

lululemon is a yoga-inspired technical apparel company up to big things. The practice and philosophy of yoga informs our overall purpose to elevate the world through the power of practice. We are proud to be a growing global company with locations all around the world, from Vancouver to Shanghai, and many places in between. We owe our success to our innovative product, our commitment to our people, and the incredible connections we get to make in every community we are in. We believe our purpose is to elevate the world by realizing the full potential within every one of us.

About the role

The EMEA Digital Marketing team exists to define and execute the digital strategy for customer acquisition. Our goal is to drive omni-channel sales for our European business and grow our community. We utilise a range of acquisition channels including Search (SEO & PPC), Affiliate Marketing and Paid Media to deliver elevated digital experiences, drive purchase and engage beyond transactions.

Reporting into the Senior Digital Marketing Manager, the Affiliate Marketing Manager will define the channel strategy, manage and execute the expansion and optimization of our affiliate marketing programs in EMEA. In practice you will be responsible for driving performance of the Affiliate channel and meeting agreed KPIs through testing and optimisations.

A day in the life:

• Lead on over-arching EMEA Affiliate channel strategy, from development to delivery
• Driving ideation, channel roadmaps, and strategy across all markets in the region in line with the business goals
• Designs the measurement framework for Affiliate Marketing, reporting on channel performance against agreed KPIs
• Provides channel forecasts that form a component part of the regional Sales Planning process
• Manage the channel budget, ensuring spends are aligned with forecast and vendor payments and commissions are managed efficiently.
• Evolve the affiliate programs with an agile, test & learn approach that encourages testing of new innovative campaigns across affiliate partners
• Partner outreach and quarterly publisher planning at campaign level
• Maintain strong relationships with publishers – Collaboratively identify new opportunities and optimizations to maximize performance
• Coordinate affiliate campaigns by ensuring affiliates have the assets and information required to efficiently promote lululemon
• Proactive publisher recruitment and collaboration with the affiliate network
• Conduct regular competitor analysis and take appropriate actions with support from the network
• Regular quality control and exposure auditing across all publishers on the program
• Partnership vetting and managing the approvals of new partnerships on our programs
• Maintain an up-to-date affiliate campaign calendar, detailing affiliate promotions
• Producing regular publisher newsletters to enroll partners on key campaigns or product pushes
• Stay up to date with the latest affiliate marketing trends and investigate appropriate opportunities
• Produce post campaign analysis and learnings for wider teams
• Cross Team collaboration with the Wider Digital and Brand Marketing teams

Qualifications:

• 5+ years hands on experience in client-side affiliate marketing
• Experience working with Top affiliate networks like Awin, Rakuten, CJ, etc.
• Proficient in reporting & analytics tools like Adobe Analytics, Power BI, etc.
• Strong organizational skills with the ability to prioritize ruthlessly and focus on what matters
• Strategic thinker with the ability to influence
• German or French speaking is a plus but not essential

Must haves:

• Acknowledges the presence of choice in every moment and takes personal responsibility for their life
• Possesses an entrepreneurial spirit and continuously innovates to achieve great results.
• Communicates with honesty and kindness, and creates the space for others to do the same.
• Leads with courage, knowing the possibility of greatness is bigger than the fear of failure.
• Fosters connection by putting people first and building trusting relationships.
• Integrates fun and joy as a way of being and working, aka doesn’t take themselves too seriously.

Role Classification: This role is classified as Hybrid under our global SSC Hybrid Workplace Policy. In-person collaboration is important, and much of the role can be performed remotely. Work is performed at both the SSC office and home office every week.

NOTE: Only those applicants under consideration will be contacted. Please accept our utmost appreciation for your interest. lululemon is an Equal Employment Opportunity employer. Employment decisions are based on merit and business needs, and not on race, color, creed, age, sex, gender, sexual orientation, national origin, religion, marital status, medical condition, physical or mental disability, military service, pregnancy, childbirth and related medical conditions or any other classification protected by federal, state or provincial and local laws and ordinances. Reasonable accommodation is available for qualified individuals with disabilities, upon request. This Equal Employment Opportunity policy applies to all practices relating to recruitment and hiring, compensation, benefits, discipline, transfer, termination and all other terms and conditions of employment. While management is primarily responsible for seeing that lululemon equal employment opportunity policies are implemented, you share in the responsibility for assuring that, by your personal actions, the policies are effective.