Do you get excited about building a brand through hosting, activating, and planning live events and collaborating with influencers? This is the position for you. This position should currently reside or be willing to relocate to the Austin area with anticipated travel to the San Antonio area when needed. As the Experiential Marketing Manager, you will work closely with marketing leadership to build an experiential brand strategy for the Spurs brand in the South Central Texas region. The ideal candidate will be focused on brand growth strategies, have a proven track record of creating unforgettable brand experiences, and have excellent communication and organizational skills. This position will oversee the Spurs Street Team, a team of part-time grassroots marketing representatives, who will bring events to life while also collecting data and generating leads.
As an integral member of the Spurs Sports & Entertainment Marketing team, this position will also help support the marketing functions for all franchises within the Spurs Sports & Entertainment portfolio, as needed.
What You’ll Do:
- Lead the strategic planning of the South Central Texas region- annual events calendar, with the goal of growing the Spurs brand, while contributing to planning of grassroots influencer marketing collaborations.
- Identify grassroots data capture opportunities when applicable; organize and track leads to report associated revenue and brand value, assisting with ticket and merchandise marketing efforts.
- Oversee, train and hire event marketing team(s), to include potential full-time staff, part-time in-office representative(s), and Street Team staff located in both Austin and San Antonio, ensuring consistent brand presence at event marketing & grassroot opportunities.
- Assist in management of the event marketing budget, including monitoring expenses on a monthly basis for accuracy and appropriateness, completing timely reports to leadership and taking prompt and corrective action when required.
- Manage and support internal SS&E events as needed (i.e. Hype Team auditions, retail, theme nights, etc.) including the development of marketing plans, recaps & communication strategies.
- Oversee management of offsite storage(s), Frost Bank Center marketing closet, and Marketing vehicle(s), including inventory of giveaway items, photo ops and event props, while keeping track of various department requests.
- Work collaboratively with key internal departments including Strategic Growth on a consistent basis on Austin key initiative and growth strategies, along with Game Presentation, Digital, Content, Creative, Analytics, etc. to implement and recap strategy tactics, and external stakeholders to maximize each events’ experience and ensure seamless data ingestion for later use.
- Other duties as assigned.
Who You Are:
- Four-year degree, preferably in Marketing or Communications or a related field of study.
- 5-7 years’ experience in a Marketing or Events role, or related field.
- 3 or more years’ experience overseeing 1 or more part-time staff members.
- 3-4 years’ experience planning events or supporting the planning of events is preferred.
- Proficient in Microsoft Office Suite to include Excel, Power Point and other computer skills required.
- Ability to prioritize multiple tasks, proactively problem solve and be highly organized.
- Availability to work long, flexible hours including evenings, weekends, and holidays supporting grassroots and community events.
- Ability to lift 30lbs with assistance to maneuver marketing activation equipment.
- Possess a clean driving record in order to operate company-owned vehicles
- Ability to perform 80% of responsibilities remotely; 20% of work to be performed on site as needed
If you don’t have experience in every single bullet above, no sweat – we still want to hear from you and encourage you to apply!
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