NPD Group

Job Details

Description

Marketing & Communications Director

Let’s be unstoppable together!

Circana (formerly IRI and NPD) is the leading advisor on the complexity of consumer behavior. Through unparalleled technology, advanced analytics, cross-industry data, and deep expertise, we provide clarity that helps almost 7,000 of the world’s leading brands and retailers take action and unlock business growth. We understand more about the complete consumer, the complete store, and the complete wallet so our clients can go beyond the data to apply insights, ignite innovation, meet consumer demand, and outpace the competition.

At Circana, we are fueled by our passion for continuous learning and growth, we seek and share feedback freely, and we celebrate victories both big and small in an environment that is flexible and accommodating to our work and personal lives. We have a global commitment to diversity, equity, and inclusion as we believe in the undeniable strength that diversity brings to our business, employees, clients, and communities (with us you can always bring your full self to work). Join our inclusive, committed team to be a challenger, own outcomes, and stay curious together. Learn more at www.circana.com

The Marketing and Communications Director will develop and implement internal and external communications strategies to drive employee engagement and elevate the Circana brand in India, including as an employer of choice. This position serves as the Communications lead for India, with a direct reporting line to Country Leader, India and with a dotted line report to the SVP, Communications, Global based in the U.S. headquarters in Chicago.

Duties/Responsibilities:

• Working closely with internal stakeholder groups including Marketing and Communications, Human Resources, Talent Acquisition, Technology and others, lead local brand messaging, employee communications, events, public relations, social media, print media, and other content that enhances the Circana brand internally and externally.
• Develop, implement, and measure the company’s local marketing and communications strategy and plans.
• Manage all internal communications in India including newsletters, announcements, and the India team’s presence on the company’s global intranet site.
• Forge and nurture relationships with key internal leadership and teams, as well as external partners and stakeholders such as journalists, influencers, partners, universities, business organizations, and others.
• Partner with project leaders across the world on customizing messages to the internal Circana team in India.
• Ensure a uniform message and brand identity across all communication channels while upholding brand integrity and positioning within India and aligning with messaging and content globally.
• Develop and execute a robust social media strategy for Circana in India, actively engaging online and elevating the Circana brand using multiple communications channels such as print media, email marketing, social media including LinkedIn, X (formerly Twitter), YouTube, Facebook, and Instagram
• Plan and execute local internal and external company events as needed
• Track and assess the effectiveness of all local communication efforts using key performance indicators (KPIs) and providing updates/reports to leadership.
• Develop and expand partnerships with social media influencers to increase the company’s brand reach and strength.
• Work with internal and external partners to create/conduct relevant research, such as competitive analysis and brand tracking, to help identify new opportunities in the market.
• Assist in creating online, audio, video, and print content.
• Other related responsibilities.

Qualifications:

• University degree in Communications, Marketing or a related field with at least 15+ years of relevant experience.
• Proven track record in communications, public relations, or related roles, preferably within the market research, business intelligence, technology, or related industry.
• Exceptional project management and organizational abilities.
• Proactive and self-motivated with the ability to meet deadlines and the flexibility to manage shifting priorities.
• Proficiency in managing advertising and other marketing campaigns including via digital, print and social media.
• Strong writing and verbal communication skills.
• A creative and strategic thinker with the ability to identify and capitalize on new ideas
• Strong project management skills.
• A collaborative team player with excellent interpersonal skills

Circana Behaviors

As well as the technical skills, experience and attributes that are required for the role, our shared behaviors sit at the core of our organization. Therefore, we always look for people who can continuously champion these behaviors throughout the business within their day-to-day role:

• Stay Curious: Being hungry to learn and grow, always asking the big questions
• Seek Clarity: Embracing complexity to create clarity and inspire action
• Own the Outcome: Being accountable for decisions and taking ownership of our choices
• Center on the Client: Relentlessly adding value for our customers
• Be a Challenger: Never complacent, always striving for continuous improvement
• Champion Inclusivity: Fostering trust in relationships engaging with empathy, respect and integrity
• Commit to each other: Contributing to making Circana a great place to work for everyone

Location

This position can be located in the following area(s): Bangalore