Overview
At Houston Methodist, the Copywriter position is responsible for producing clear, concise and engaging content for assigned marketing initiatives- including the main website, print media, email campaigns, blog posts, social media and print/digital ads. This position translates health care information into understandable, every day, engaging language with a focus on compelling stories about the individuals who deliver and receive care each day. The Copywriter position creates writing that is enriching, useful and meaningful to the intended audience. This position delivers sharp headlines and strong copy.
Houston Methodist Standard
PATIENT AGE GROUP(S) AND POPULATION(S) SERVED
Refer to departmental "Scope of Service" and "Provision of Care" plans, as applicable, for description of primary age groups and populations served by this job for the respective HM entity.
HOUSTON METHODIST EXPERIENCE EXPECTATIONS
- Provide personalized care and service by consistently demonstrating our I CARE values:
- INTEGRITY: We are honest and ethical in all we say and do.
- COMPASSION: We embrace the whole person including emotional, ethical, physical, and spiritual needs.
- ACCOUNTABILITY: We hold ourselves accountable for all our actions.
- RESPECT: We treat every individual as a person of worth, dignity, and value.
- EXCELLENCE: We strive to be the best at what we do and a model for others to emulate.
- Practices the Caring and Serving Model
- Delivers personalized service using HM Service Standards
- Provides for exceptional patient/customer experiences by following our Standards of Practice of always using Positive Language (AIDET, Managing Up, Key Words)
- Intentionally collaborates with other healthcare professionals involved in patients/customers or employees' experiential journeys to ensure strong communication, ease of access to information, and a seamless experience.
- Involves patients (customers) in shift/handoff reports by enabling their participation in their plan of care as applicable to the given job
- Displays cultural humility, diversity, equity and inclusion principles
- Actively supports the organization's vision, fulfills the mission and abides by the I CARE values
Responsibilities
PEOPLE ESSENTIAL FUNCTIONS
- Works closely with subject matter experts to develop strong, clear and concise writing that appeals to the intended audience and champions the Houston Methodist brand.
- Collaborates with designers to develop effective content across print or digital channels and formats.
SERVICE ESSENTIAL FUNCTIONS
- Develops concepts and content for a wide variety of projects, including but not limited to print media, social media, email, display advertising, webpage copy, white papers, case studies and video scripts.
- Collaborates with wider marketing team and stakeholders throughout the organization to conceptualize, develop and/or revise content that meets expressed strategic goals.
- Understands consumer personas and develops content aligned to each stage of the patient/caregiver journey.
QUALITY/SAFETY ESSENTIAL FUNCTIONS
- Ensures writing is consistent in quality, tone, and style.
- Meets writing and content development deadlines to ensure quick turnarounds in a fast-paced, rapidly changing environment.
- Acts as a brand steward, ensuring all messaging and copy is within brand voice and editorial guidelines.
FINANCE ESSENTIAL FUNCTIONS
- Updates existing content to improve value to the consumer.
GROWTH/INNOVATION ESSENTIAL FUNCTIONS
- Continuously applies learnings and best practices to improve efficiency of content development and deployment process.
- Keeps up with best practices in print/digital user experience and content marketing, sharing relevant ideas with the team and implementing where appropriate.
This job description is not intended to be all-inclusive; the employee will also perform other reasonably related business/job duties as assigned. Houston Methodist reserves the right to revise job duties and responsibilities as the need arises.
Qualifications
EDUCATION
- Bachelor's degree in Communication, English, Journalism, or related field
WORK EXPERIENCE
- Four years in a professional copywriting role
License/Certification
LICENSES AND CERTIFICATIONS - REQUIRED
KSA/ Supplemental Data
KNOWLEDGE, SKILLS, AND ABILITIES
- Demonstrates the skills and competencies necessary to safely perform the assigned job, determined through on-going skills, competency assessments, and performance evaluations
- Sufficient proficiency in speaking, reading, and writing the English language necessary to perform the essential functions of this job, especially with regard to activities impacting patient or employee safety or security
- Ability to effectively communicate with patients, physicians, family members and co-workers in a manner consistent with a customer service focus and application of positive language principles
- Ability to work closely with graphic designers to ensure a strong integration of copy and concept
- Demonstrated effective verbal, written, and interpersonal communication skills
- Ability to work both independently of and cooperatively with team members
- A thorough knowledge of contemporary editorial and web practices
- Ability to manage multiple projects simultaneously in a fast-paced environment
- Proficiency with Microsoft office applications and Adobe Creative Suite and other desktop publishing apps
SUPPLEMENTAL REQUIREMENTS
WORK ATTIRE
- Uniform No
- Scrubs No
- Business professional Yes
- Other (department approved) No
ON-CALL*
- Note that employees may be required to be on-call during emergencies (ie. DIsaster, Severe Weather Events, etc) regardless of selection below.
- On Call* No
TRAVEL**
- Travel specifications may vary by department**
- May require travel within the Houston Metropolitan area Yes
- May require travel outside Houston Metropolitan area No
Company Profile
Houston Methodist (HM) is one of the nation’s leading health systems and academic medical centers. HM consists of eight hospitals: Houston Methodist Hospital, its flagship academic hospital in the heart of the Texas Medical Center, and seven community hospitals throughout the greater Houston metropolitan area. HM also includes an academic institute, a comprehensive residency program, a global business division, numerous physician practices and several free-standing emergency rooms and outpatient facilities. Overall, HM employs over 25,000 employees. Houston Methodist is supported by a wide variety of business functions that operate at the system level to help enable clinical departments to provide the best patient care and service in a spiritual environment.
In 2019 Houston Methodist and its physicians treat more than 6,333 international patients from more than 76 countries. Houston Methodist Global Health Care Services’ consulting and education divisions also provide advisory services and training and development to health care organizations around the world.
Equal Employment Opportunity
Houston Methodist is an Equal Opportunity Employer.
Equal employment opportunity is a sound and just concept to which Houston Methodist is firmly bound. Houston Methodist will not engage in discrimination against or harassment of any person employed or seeking employment with Houston Methodist on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, status as a protected veteran or other characteristics protected by law. VEVRAA Federal Contractor – priority referral Protected Veterans requested.
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