Coupa

Coupa makes companies operate smarter and grow faster. Our leading AI-driven platform connects and optimizes sourcing, purchasing, supply chains, and financial management. More than 3,000 global organizations large and small trust Coupa to transform operating margins, increase efficiencies and growth, optimize cash, and reduce risk.

Responsibilities:

• Gain an understanding of key personas, use cases, and value drivers for Coupa products
• Develop clear, concise, and compelling product positioning and messaging
• Enable sales and customer success organizations to effectively understand and articulate the value of Coupa’s offerings
• Create and manage the right set of sales tools, collateral, and enablement processes
• Develop and deliver insightful market and competitive intelligence
• Work closely with the segment marketing, corporate marketing, sales, and demand generation teams to increase market presence and build pipeline and revenue
• Partner with Product Management to launch product releases, help shape product roadmap and vision, and drive product adoption
• Identify customers to develop references, case studies, and champions
• Evangelize the Coupa story by delivering compelling presentations at live and virtual events
• Spend time in the field with customers and prospects, to support deals and better understand market needs and key personas

Requirements:

• 5+ years of experience in product marketing including proven success in driving messaging, positioning and sales enablement
• Must be able to switch regularly and rapidly between strategy and execution
• Highly skilled at analytical decision-making and able to diagnose business issues and resolve problems
• Ability to gather intelligence from data, present findings and decisions, influence executive stakeholders, and execute independently on initiatives
• Ability to work cross-functionally, command respect, and influence without authority, i.e. a driver
• Outstanding oral and written communication skills
• Bachelor’s degree or equivalent experience required

Preferences:

• Experience with marketing Procurement or Finance B2B SaaS products a plus
• Experience in the FinTech, Payments, or Treasury Management industries a plus
• Experience with CRM (Salesforce.com) a plus

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At Coupa, we’re building a great company that is laser-focused on three core values: ensuring customer success with an obsessive and unwavering commitment to making customers successful, focusing on results with a relentless focus on delivering results through innovation and having a bias for action, and striving for excellence with our commitment to a collaborative environment infused with professionalism, integrity, passion, and accountability.

At Coupa, we have a solid and innovative team dedicated to improving the spend management processes of today's dynamic businesses. We celebrate diversity and recognize its value to our customers and employees. Coupa is proud to be an equal-opportunity workplace and affirmative-action employer. Learn more about our commitment to fostering diversity, equity and inclusion at Coupa here. All qualified applicants will receive consideration for employment regardless of age, race, color, religion, sex, sexual orientation, gender identity, national origin, genetic information, disability, veteran status, or any other applicable status protected by state or local law.

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