Gray Television

Job Details

Description

About Gray Television:

Gray Television is a leading media company that owns and operates high-quality stations in 113 television markets that collectively reach 36 percent of US television households. 

We constantly strive for excellence. Through upgrading to the latest technology and seeking new ways to stay on top in our markets, we focus on training and development of the best and brightest employees in the business. 

About WBRC:

WBRC FOX6 the dominant media company and #1 rated legacy station in Birmingham, AL region is seeking an advertising sales executive to join our team of top performers. Do you have a strong competitive drive? Are you a closer and a problem solver? Are you a natural relationship builder and collaborator with great people skills? If so, we want to speak with you about this opportunity to sell customized digital and television advertising solutions to new and existing customers.

Job Summary/Description:

WBRC FOX6 has an immediate opening for a talented, motivated Digital Solutions Specialist to join our energetic and professional sales team in Birmingham, AL. In this role, you will play a crucial part in collaborating with our internal sales team to ensure smooth and effective execution of digital sales initiatives and client campaigns. We seek self-starters with a sense of urgency who can sell new business on-air, online, and on mobile platforms while maintaining and growing existing businesses. Candidates must be detail-oriented and have excellent communication & customer service skills.

The individual who will join our team is enthusiastic, driven, self-motivated, confident, teachable, and has a positive attitude- if this sounds like you, we invite you to apply today!

Duties/Responsibilities include, but are not limited to: 

• Work closely with the Digital Sales Manager and Digital Support to manage all aspects of campaign execution.
• Assist our team of Account Executives in developing digital sales strategies and achieving revenue targets.
• Act as a secondary client contact, identifying client objectives and optimizing success through research and analysis.
• Develop media plan recommendations, and comprehensive campaign summaries, and identify key performance indicators.
• Present digital strategies and cost schedules to clients clearly and professionally.
• Lead optimization strategies for digital campaigns, keeping performance at its peak.
• Stay ahead of the curve with the latest digital marketing trends and continually expand your technical skills.
• Present reporting materials to clients that showcase campaign success and offer actionable insights for improvement.
• Present, negotiate, and execute cross-platform advertising campaigns and present proof of results
• Prospect, cold call and sell new business and grow shares from current clients
• Exceed assigned budget through new and existing business development

▪️ The successful candidate will have excellent organizational skills, self-confidence, excellent written and oral communication skills, and integrity above reproach.

Qualifications/Requirements:

• College degree preferred. Media and/or Marketing background is a plus
• Self-starter, with the ability to interact and influence others positively while working in a fast-paced environment
• High achiever with excellent communication skills, creativity, and persistence
• Strong work ethic and integrity
• Problem-solving and organizational skills
• Ability to exceed budget through new and existing business development
• Applicants must be proficient working with Microsoft Word, Excel, PowerPoint, and Outlook
• Minimum of 2 years of experience in digital sales or a related field
• Solid understanding of digital marketing concepts such as SEO, email marketing, PPC, and social media
• Strong team player with exceptional multitasking abilities
• Experience in both B2B and B2C environments is preferred
• Excellent troubleshooting and problem-solving skills
• Proficient in written and verbal communication
• Ability to stay updated on industry trends and acquire new technical skills
• Proficiency in Microsoft Word, Excel, PowerPoint, and Outlook
• Google Analytics certification is a plus

If you feel you’re qualified and want to work with a great group of people go to https://gray.tv/careers#currentopenings, you may type in the job title, station call letters, or click on "apply now", upload your resume, cover letter, and references

(Current employees who are interested in this position can apply through the Gray-TV UltiPro self-service portal)

WBRC-TV/Gray Television, Inc. is a drug-free company

Additional Info:

Gray Television provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics. In addition to federal law requirements, Gray Television complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.

Gray Television expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status. Improper interference with the ability of Gray’s employees to perform their job duties may result in discipline up to and including discharge.

Gray Television encourages all new employees to be fully vaccinated against the coronavirus virus before the first workday.

Qualifications

Behaviors

Preferred

Team Player

: Works well as a member of a group

Motivations

Preferred

Self-Starter

:Inspired to perform without outside help

Education

Preferred

High School or better.

Experience

Preferred

2 years:

Experience in digital sales or a related field.

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