Adidas

Purpose & Overall Relevance for the Organisation:

Scout, Secure and Manage the best multi-sports asset portfolio to support the overall Brand Mission: Be the Best Sports Brand in the World.

He/she will achieve this mission by:

• Creating Running and Outdoor Sports Marketing Vision for GCA and provide input on Social Media Brand Communication
• Constructing an annual sports marketing plan with global objectives which is locally relevant, and supports the GCA business plans
• Consistently and creatively communicating brand messages, values, and image
• Developing and optimizing partnerships within GCA

Key Responsibilities:

Planning

• Develop sports marketing strategies and plans for running & outdoor categories aligned with GCA business strategies and in line with global guidelines.
• Develop comprehensive Sports Marketing Vision for GCA Plan + Annual Sports Marketing plans with detailed MWB spend allocations (e.g., Player Retainer fees, player bonus, product costs, federation sponsorships fees, junior development programs, etc.)
• Working with Product & Marketing teams, support all major product initiatives via Player validation, Social Media, Events, etc.
• Develop and drive unique marketing activities that support the business goals
• Manages product and service plans and leads team to provide world class/best in class service to assets

Financial

• Develop and manage Sports Marketing Working Budget for assigned category
• Control and maximize the use of MWB and T&E budget within the approved levels.
• Focus investments around highest ROI or Brand value

System and Processes

• Negotiate and executes contracts, strategic alliances, events, product procurement, delivery, service to and the assets.
• Work closely with Finance, Legal, and Operations on processes to service our assets effectively and accurately
• Develop the procedures and systems to control and track the distribution of promotional products

KPI:

• Effective use of assigned budget
• Manage execution and close year at budget
• Brand value index for Tour is increasing

Knowledge, Skills and Abilities:

• Fluent in English & Mandarin

Requisite Education and Experience / Minimum Qualifications:

• 12-15 years of experience in marketing required.
• Bachelor degree required and advanced degree in business or related fields preferred
• A passion for and an understanding of SPORTS
• Strong communication, influence skill and leadership
• Good analysis and computer skill
• Microsoft Office: Advanced
• English: Advanced
• Local Language: Fluent