Company Description
Starcom is the Human Experience Company. A world-renowned media communications agency, we believe the alchemy of people and technology creates experiences people love, and actions brands need. Experiences are the human side of data-driven, tech-fueled marketing. And we are passionate about boldly leading our clients into the future. With more than 5,000 employees worldwide, Starcom partners with the world's leading marketers and new establishment brands, and is part of Publicis Media, one of four solution hubs within Publicis Groupe. We are the Citizens of Starcom. We are Brave, Kind, Inclusive and Resilient. Join us!
Job Description
You will be joining a dynamic team that delivers award-winning digital performance campaigns. If you are strong in delivering and developing exciting digital media solutions for ecommerce while managing the day-to-day planning, buying, implementation, optimization, and reporting requirements to meet client objectives, we want to talk to you!
Expectations of a Performance Media Planner:
- Planning:
- Assist the Director to develop media strategy, channel/ platform recommendations and prepare the detailed media flow-plan for e-commerce-based business unit.
- Leverage available planning tools and liaise with media owners for proposals along with recommended ad formats.
- Engage clients on day-to-day operations, media trend updates and various campaign reports on local/regional/global levels.
- Able to read the data in terms of past performance, benchmarking for upcoming major & tactical campaigns.
- Buying:
- Clear understanding of consumer journey for E-commerce segment like Traffic, Add to Cart, Checkout & Purchase, marketplaces, etc.
- Understanding between different funnels & focused on the lower funnel campaign strategies to meet Ecommerce goals like ROAS, Orders, etc.
- Liaise with creative agencies for material (creative/content) submission.
- Liaise with digital ad ops (campaign set up on self-serve platforms, tracking & implementation for client’s site, ensure ads are properly served and tags are firing).
- Global ops (adhering and following globally set parameters and campaign execution processes while also guiding others).
- Oversee all performance across channels (Search, Social, Programmatic etc.) & recommend ways to improve performance.
- Closely monitor and optimize performance during campaign period across platforms such as Google Ads, Facebook, TikTok etc.
- Weekly digital reporting, end of campaign reporting and reconciliation of final costs for finance billings.
Qualifications
- 1 - 2 years of digital media experience
- Meticulous, good with numbers and able to organise and prioritise tasks and work under tight timelines
- Resilient to change and willing to keen to learn new skills
- Strong communication skills, both written and verbal, with internal and external parties
- Ready to take up initiatives and ownership of projects
- Good project management skills & a good team player
Starcom is a part of Publicis Media, an agency that harnesses the power of modern media through global agency brands CJ, Performics, Publicis Collective, Publicis Health Media, Spark Foundry, Starcom and Zenith. A key business solution of Publicis Groupe, Publicis Media's digital-first, data-driven global practices deliver client
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