Company Description
Publicis Media is one of the four solutions hubs of Publicis Groupe, alongside Publicis Communications, Publicis.Sapient and Publicis Healthcare. Publicis Media is committed to helping its clients navigate the modern media landscape and is present in more than 100 countries with over 17,500 employees worldwide.
We are built on the foundation of Trust, Talent, Transformation:
TRUST
Trust is the cornerstone upon which we build our relationships. We hold ourselves to the highest standards of how a partner should behave.
We treat our people and our clients with respect, transparency and honesty.
TALENT
This is first and foremost a people business. We are committed to ensuring Publicis Media a destination for the best talent in our industry. We value people as individuals, growing ourselves as we grow our client’s business.
TRANSFORMATION
True transformation comes when we stop managing change, and instead initiate change. We believe in our purpose to be the admired force for business transformation. We believe that focusing on performance and results has the power to transform client business.
Job Description
- Meeting clients to understand their advertising strategy and building up a picture about their target audience
- Analysing and researching the target audience's character, purchasing and media habits
- Maintaining contacts with media owners, ensuring statistics, circulation and viewing figures are up to date
- Advising the creative team and clients about the most effective media combination
- Considering appropriate timings of media activities, based upon usage patterns and seasonal factors
- Presenting media proposals, including timings and cost breakdowns, helping clients to reach a final decision about their future advertising strategy.
- Obtaining the best advertising rates that fit with the agreed media strategy
- Presenting alternative options to the media planner and client
- Adjusting media schedules in response to the latest audience figures
- Managing budgets and maintaining advertising spend records
- Monitoring and updating clients on the effectiveness of campaigns.
- Participate in all aspects of clients' media campaigns
- Guide and drive multi-channel media planning across accounts
- Work as part of cross-functional agency team to develop and implement plans that measurably drive brand and demand
- Serve as source for best practices - within agency and among clients
- Work closely with creative and account teams
- Research and lead the adoption of progressive and out-of-the-box media approaches and channels/venues
- Assist in formulating, writing and presenting campaign/media recommendations
- Implement and optimize media plan
- Monitor, analyze and report on campaign results
- Manage budgets, authorizations, insertion orders, reconciliations
Qualifications
- Bachelor's degree
- A minimum of 2 years for Media Planner
- Conversant with demand generation techniques
- Direct marketing a plus
- Ability to work on multiple projects
- Experience analyzing complex data, market research and formulating actionable plans
- Strong verbal, written, presentation, analytical, communication and time management skills
- Experience with 3rd Party Ad
Read Full Description