About the role:
We are seeking a highly motivated and experienced Senior Product Marketing Manager, Spatial to drive the global downstream marketing efforts of our cutting-edge Spatial product portfolio. This position will be responsible for supporting the Xenium and Visium specific marketing strategy and execution of new and on-market products, ensuring alignment with and support for the achievement of our strategic and revenue goals. The ideal candidate must possess a strong understanding of product marketing, competitive landscape, and product launches, which will be leveraged to drive strategy, positioning, and messaging in launch and on-market product marketing and sales enablement activities. The role will be responsible for the creation and deployment of marketing assets through appropriate channels, requiring strong cross-functional collaboration to drive alignment and coordination of org-wide marketing and sales activities.
What you will be doing:
Take ownership of global product launches and product extensions, including targeting, messaging, and communication planning and execution. Develop and implement go-to-market strategies, ensuring successful product introductions and adoption. Collaborate with cross-functional teams to align launch activities and timelines.
Maintain and optimize product-level on-market assets, including websites, brochures, and product presentations. Ensure all assets are up-to-date, accurate, and consistent with our brand guidelines and messaging. Continuously monitor and analyze asset performance, making data-driven improvements as needed.
Develop and maintain product-specific positioning and messaging, including positioning statements and message maps. Conduct thorough market research and competitive analysis to inform positioning strategies. Collaborate with product management and sales teams to ensure consistent messaging across all touchpoints.
Create sales enablement and customer-facing tools/assets in close collaboration with product management and sales teams. Develop product demos, sales presentations, battle cards, and other resources to support the sales process. Train sales teams on product features, benefits, and positioning to drive effective customer conversations.
Prepare comprehensive commercialization plans and present them in phase exit commercial reviews. Provide regular updates to spatial leadership for executive review meetings. Monitor and report on the progress and success of commercialization efforts.
Guide the content development team with critical and specific information needed for the development of effective marketing communications. Ensure all content aligns with our positioning, messaging, and target audience needs. Review and provide feedback on content pieces to maintain high quality and consistency.
Execute and report performance of full-funnel, omnichannel campaigns with an iterative, data-driven approach to all campaign tactics. Develop and manage campaign budgets, timelines, and resources. Continuously optimize campaigns based on performance data and insights.
Drive a high level of interaction and engagement around launch activities between other departments (e.g., Sales, Commercial Operations, Product Management, Technical Support, and R&D). Ensure coordination of activities and successful launch execution through effective communication and collaboration. Foster a culture of teamwork and knowledge sharing across the organization.
Minimum Qualifications:
Preferred Skills:
Below is the base pay range for this full time position. The actual base pay will depend on several factors unique to each candidate, including one’s skills, qualifications, and experience. At 10x, base pay is also just one component of the Company’s total compensation package. This role is also eligible for 10x’s equity grants, its comprehensive health and retirement benefit programs, and its annual bonus program or sales incentive program. Your 10x recruiter can share more about the Company’s total compensation package during the hiring process.
Pay Range
$140,000—$190,000 USD
About 10x Genomics
At 10x Genomics, accelerating our understanding of biology is more than a mission for us. It is a commitment. This is the century of biology, and the breakthroughs we make now have the potential to change the world.
We enable scientists to advance their research, allowing them to address scientific questions they did not even know they could ask. Our tools have enabled fundamental discoveries across biology including cancer, immunology, and neuroscience.
Our teams are empowered and encouraged to follow their passions, pursue new ideas, and perform at their best in an inclusive and dynamic environment. We know that behind every scientific breakthrough, there is a deep infrastructure of talented people driving the life sciences industry and making it possible for scientists and clinicians to make new strides. We are dedicated to finding the very best person for every aspect of our work because the innovations and discoveries that we enable together will lead to better technologies, better treatments, and a better future. Find out how you can make a 10x difference.
Individuals seeking employment at 10x Genomics are considered without regards to race, color, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, veteran status, gender identity, or sexual orientation, or any other characteristic protected by applicable law.
10x does not accept unsolicited applicants submitted by third-party recruiters or agencies. Any resume or application submitted to 10x without a vendor agreement in place will be considered unsolicited and property of 10x, and 10x will not pay a placement fee.
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