California State University, San Bernardino
Vice President, Strategic Enrollment Management and Marketing
Required Application Materials:
All applicants must submit the following application materials:
About the University:
CSUSB is a preeminent center of intellectual and cultural activity in Inland Southern California. Set at the foothills of the beautiful San Bernardino Mountains, the university serves more than 20,000 students each year and graduates about 4,000 students annually. CSUSB reflects the dynamic diversity of the region and has the most diverse student population of any university in the Inland Empire. Seventy-nine percent of students are the first in their families to attend college. For more information on the campus, please visit the CSUSB website.
Position Overview:
Reporting to and under the direction of the President, the Vice President for Strategic Enrollment Management (Vice President) is responsible for the overall operation of the Office of Strategic Enrollment, including supervision of the Offices of Admissions, Student Outreach, Financial Aid, Registrar, and Strategic Communications. Reporting to the President, the Vice President is a key member of the Cabinet.
Through extensive collaboration with administrators, faculty, the community at large, and staff across the university, the Vice President manages and evaluates programs, personnel, and budget within the division’s departments. The incumbent is responsible for developing and implementing enrollment strategies, increasing undergraduate retention and graduation, enhancing marketing and communication strategies, and leveraging technology to increase lead generation, deposits, and yield. The Vice President uses a data-driven approach to identify, develop, and implement strategies that result in quantifiable and measurable outcomes and an in-depth knowledge of higher education enrollment management best practices that include, but are not limited to, admissions processing, marketing and recruitment, yield strategies, student-record keeping, educational policy development, transfer credit processes, and innovation. This position has responsibility for ensuring staff in the units are appropriately trained and supported to work through process changes needed for achieving enrollment targets.
The Vice President establishes working partnerships with campus and external constituencies to ensure the university meets its enrollment targets and goals and provides inclusive, equity-focused leadership in yielding a diverse student population that is consistent with CSUSB’s Strategic Plan, diversity, equity, and inclusion goals, status as a Hispanic Serving Institution (HSI), and to eliminate equity gaps in accordance with the CSU's Graduation Initiative 2025. This work requires significant planning for, and management of, the undergraduate recruitment and admission funnel to ensure enrollment is within institutionally developed and sometimes changing targets. This position also has responsibility for working with faculty to manage and develop strategic initiatives for the recruitment of graduate students and post-baccalaureate credential students.
Major Duties: Major duties of the position include, but are not limited to, the following:
Secondary Duties: Performs other secondary duties as assigned.
Minimum Qualifications:
This position requires an earned doctorate degree and a minimum of ten years of progressively responsible administrative experience related to position responsibilities including at least three years of related management experience, or a combination of education and experience to provide the knowledge, skills, and abilities to perform the duties of this position. Advanced proficiency with computers and Microsoft Office Suite required.
The incumbent must demonstrate thorough knowledge of personnel and fiscal management and practices; federal state, and CSU Admissions and Records laws, regulations, and policies; public relations skills for both on-campus and external contacts; excellent written and oral communication skills; knowledge of group dynamics and discussion techniques. Substantial proficiency with all aspects of recruitment and admissions functions on a university campus, and ability to fully integrate computer and web-based applications. Experience in planning, developing, and utilizing information and web-based applications for recruitment, admissions, and enrollment management. Experience in preparing analytical and technical reports. Knowledge of sound personnel practices and procedures and ability to supervise the work of staff and recommend appropriate personnel actions; be able to apply strong problem-solving and conflict resolution skills and train and evaluate performance, taking corrective action as needed; deal with stressful situations while maintaining composure; and contribute to a collaborative environment utilizing exemplary communication and problem-solving skills as necessary. Experience supporting staff through operational change. Must have strong organizational skills and the ability to manage multiple projects and competing priorities simultaneously, adjusting quickly to changes needed on a daily basis. Must have the ability to deliver student-oriented services at an HSI that values diversity and inclusive excellence and demonstrate effective approaches to working with individuals from diverse ethnic, cultural, and socio-economic backgrounds. Proven ability to manage a service-oriented office environment and create cooperative working relationships both internally and externally, effectively communicate with all levels within the university and establish and maintain productive, effective, inclusive working relationships amongst diverse populations including staff, faculty, administration, students, and other internal and external constituents. Must be able to accept constructive feedback and work cooperatively in group situations.
The duties of this position may include participation in decisions that may have a material financial benefit to the incumbent. Therefore, the selected candidate may be required to file Conflict of Interest Form 700: Statement of Economic Interest on an annual basis, complete ethics training within 6 months of appointment, and attend this training every other year thereafter.
Preferred Qualifications:
Demonstrated ability to mediate sensitive and political situations.
SUPPLEMENTAL INFORMATION:
A background check (including a criminal records check) must be completed satisfactorily before any candidate can be offered a position with the CSU. Failure to satisfactorily complete the background check may affect the application status of applicants or continued employment of current CSU employees who apply for the position.
The person holding this position is considered a ‘mandated reporter' under the California Child Abuse and Neglect Reporting Act and is required to comply with the requirements set forth in CSU Executive Order 1083 as a condition of employment.
California State University, San Bernardino is an Affirmative Action/Equal Opportunity Employer. We consider qualified applicants for employment without regard to race, religion, color, national origin, ancestry, age, sex, gender, gender identity, gender expression, sexual orientation, genetic information, medical condition, disability, marital status, or protected veteran status.
This position may be "Designated" under California State University's Conflict of Interest Code. This would require the filing of a Statement of Economic Interest on an annual basis and the completion of training within 6 months of assuming office and every 2 years thereafter. Visit the Human Resources Conflict of Interest webpage link for additional information: http://hrd.csusb.edu/conflictInterest.html
This position adheres to CSU policies against Sex Discrimination, Sexual Harassment, and Sexual Violence, including Domestic Violence, Dating Violence, and Stalking. This requires completion of Sexual Violence Prevention Training within 6 months of assuming employment and on a two-year basis thereafter. (Executive Order 1096)
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