Hershey Entertainment & Resorts

Job Details

Description

Join Hershey Entertainment and Resorts as the Director of Marketing, where you'll lead the strategic marketing initiatives for brands such as Hersheypark, The Hotel Hershey, Hershey Lodge, and more. As a visionary leader, you'll shape the go-to-market strategy, overseeing day-to-day execution, managing budgets, and driving comprehensive marketing campaigns. Collaborate with cross-functional teams to optimize and drive business results. Your role extends beyond the everyday—setting a clear vision, fostering collaboration, and driving impactful outcomes. If you're a resilient, adaptive leader with a pulse on industry and marketing trends, join us and help move our brands and businesses forward.

As a Full-Time Team Member, you will enjoy sweet perks like FREE admission to Hersheypark, discounts, and more as soon as you receive your Employee ID! Your total compensation consists not only of the wage that you are paid, but also all includes Medical, Dental, and Vision coverage beginning the first day of the next month, 401K Contribution, paid time off, and so much more!

Job Functions(Items marked with an asterisk are essential functions of this position):

• Lead the go-to-market strategy and tactical execution across our diverse portfolio of brands.*
• Drive the development and execution of marketing campaigns that drive engagement, demand, and sales for Hersheypark, The Hotel Hershey, Hershey Lodge, and supporting brands.*
• Work cross-functionally with marketing and operational leaders to ensure marketing programs and strategies are fully aligned to success measures - working together to achieve a shared vision for brand integrity and business results.*
• Develop and manage the marketing budget, ensuring cost-effective allocation of resources. Monitor marketing budgets, track expenses, and measure outcomes against established KPIs.*
• Lead a team of marketing professionals, providing guidance, support, and fostering a collaborative environment to achieve business goals.*
• Stay up-to-date with the latest marketing trends, technologies, and best practices, and proactively apply those insights to enhance marketing efforts. Stay informed of the latest trends and news associated with the amusement park, resort, and hospitality industries.*
• Monitor conditions of the market environment to adapt changes to previously established strategies. Identify and develop new growth strategies for digital marketing and be the champion of an ever-evolving marketing environment.*
• Perform other duties as assigned.

Leadership Profile:

• Visionary Leadership:
• Set a clear vision and create positive energy across the team to deliver impactful marketing strategies.
• Adaptability and Resilience:
• Navigate between day-to-day business deliverables and setting the long-term course for growth and success.
• Demonstrate resilience through high visibility and pressure.
• Champion problem-solving, bringing a proactive and solution-driven approach to challenges.
• Collaborative Leadership:
• Collaborate effectively while holding teams accountable for total business impact.
• Be a catalyst for change, driving impactful outcomes.
• Market Awareness:
• Pride in understanding our businesses and consumers.
• Stay informed of industry trends, tools, and tactics, ensuring continuous innovation excellence.

Qualifications:

• Minimum of 6 years of Hospitality/Tourism/Marketing/Digital Marketing AND/OR related experience.
• Minimum of 3 years of supervisory experience.
• Bachelor’s degree
• Proven experience as a leader, adept at developing teams and fostering a culture of accountability, ensuring consistent achievement of goals and business objectives.
• Exceptional organizational, analytical, and communication skills.
• Relevant experience in the amusement park, resort, or hospitality industry.
• Track record of driving successful marketing strategies that meet business goals.
• Must embody Hershey Entertainment and Resorts core values: Devoted to the Legacy, Selfless Spirit of Service, Team Focused, Respectful of Others

Knowledge, Skills, and Abilities:

• Proven experience as a leader. Adept at developing teams and fostering a culture of accountability, ensuring consistent achievement of goals and business objectives.
• Ability to set a clear vision and create positive energy across the team to deliver impactful marketing strategies.
• Ability to navigate between day-to-day business deliverables and setting the long-term course for growth and success.
• Exceptional organizational, analytical, and communication skills.
• Relevant experience in the amusement park, resort, or hospitality industry.
• Track record of driving successful marketing strategies that meet business goals.
• Demonstrate resilience through high visibility and pressure.
• Champion problem-solving, bringing a proactive and solution-driven approach to challenges. Be a catalyst for change, driving impactful outcomes.
• Collaborate effectively while holding teams accountable for total business impact.
• Must embody Hershey Entertainment and Resorts core values: Devoted to the Legacy, Selfless Spirit of Service, Team Focused, Respectful of Others.

Job Demands:

While performing the duties of this job, the employee is required to:

• Finger Dexterity Frequent (34-66%)
• Sitting Constant (>67%)
• Standing Occasional (<33%)
• Walking Occasional (<33%)
• This job regularly requires verbal communication of detailed information to others either by phone or in person.
• This is an in-person job, located in Hershey, PA

Nothing in this job description restricts management’s right to assign or reassign duties and responsibilities to this job at any time.

Hershey Entertainment & Resorts is an Equal Opportunity Employer