Farfetch

Hello. We’re Stadium Goods. We are the world’s premier sneaker + streetwear marketplace selling only the most sought-after footwear, apparel and other hard-to-find items on behalf of our sellers. We are driven by our principles and committed to providing the best consumer and consignment experience there is. In January 2019, Stadium Goods became part of the FARFETCH Group, which will help guide our evolution as we usher in the next chapter of scale and growth.

MARKETING

The Marketing Team is responsible for supporting Stadium Goods' direct-to-consumer business, and brand expansion, both for the Stadium Goods site and app. The Marketing Team consists of a number of overlapping departments, including digital marketing, brand, social, and content. The Marketing Team works cross functionally across the entire organization.

THE ROLE

This role will be responsible for the day-to-day management of CRM initiatives. You will serve as CRM business leader utilizing analytics to drive customer-centric action plans working cross functionally with the analytics team. You will manage external tools & agencies across email marketing, referral, SMS, and push.

WHAT YOU'LL DO

• CRM:
• Manage the execution & optimization of DTC marketing communications (email, sms, push) helping to develop segmentation, personalization, and a/b testing strategies
• Responsible for the implementation and success of the push notification (live) & SMS marketing program (soon to be launched)
• Manage personalized trigger communications in an effort to better engage and convert customers through email, push notifications and SMS
• Develop and implement programs for customer on-boarding, lifestyle management, and lapsed customer initiatives growing repeat purchase rate and customer loyalty
• Manage the referral marketing program and post purchase experience, strategize ways to turn customers into brand advocates 
• Continue to grow email database, plan new strategies to increase opt-ins and drive customers down the conversion funnel to increase sales
• DATA & REPORTING:
• Ensure valuable customer data is ingested across marketing platforms working with agencies to improve predictive modeling filters to help drive conversion
• Accountable for defining, tracking, and measuring key KPI’s across CRM channels, as well as assembling framework for overall customer retention goals
• Responsible for overall database health, email deliverability and data hygiene
• Proactively search out new martech and industry relevant tools. Continue to innovate and improve the Stadium Goods customer experience and overall retention metrics.

WHO YOU ARE

• You have 5+ years’ experience
• You have experience managing an email, sms, and push notification program, with the ability to leverage specific audience segments and personalize content to appropriate cohorts of customers
• You have the ability to foster a test and learn environment and extract the learnings to drive incremental revenue for email, sms, and push notification
• You are an excellent communicator with the ability to work cross functionally across a variety of departments

REWARDS & BENEFITS

• Comprehensive total rewards package that includes a great compensation package, health benefits and 401k
• Paid time off
• Dynamic career growth opportunities
• A fun, creative and mission-driven work environment

EQUAL OPPORTUNITIES STATEMENT

• Stadium Goods is committed to being an inclusive workplace where diversity in all its forms is celebrated. We make employment decisions without regard to race, religious creed, color, age, sex, sexual orientation, gender, gender identity, gender expression, national origin, ancestry, marital status, medical condition as defined by state law, physical or mental disability, military service or veteran status, pregnancy, childbirth and related medical conditions, genetic information or any other classification protected by applicable federal, state or local laws or ordinances. If you require special accommodation, please let us know.

Our fast-growing team is looking for a CRM Manager.