Publicis Groupe

Company Description

Leo Burnett is a communications agency powered by its HumanKind operating system, with the belief that creativity, data and technology work together to transform human behavior and drive prosperity for clients. Part of Publicis Communications, Leo Burnett Worldwide is one of the world's largest agency networks with 85 offices and more than 8,000 employees. The global agency works with some of the world's most valued brands including Aldi, Bank of America, Campbell's, Dunkin, Firestone, Jim Beam, Kellogg's, Nintendo, Tillamook and UnitedHealthcare among others. To learn more about Leo Burnett Worldwide and its rich history of creating iconic brands, visit our site, Facebook page and follow us on Twitter and Instagram via @leoburnett.

Job Description

The Business Director on the Strategy & Insights team is responsible for:

• Being an integral point of contact for strategy on key brand/s
• Driving the best strategic product on the brand/s
• Influencing the best creative product on the brand/s
• Growing into becoming the de facto strategy leader on the brand/s

Technical & Product

• Actively uses and advocates the Publicis Groupe FUEL platform. 
• Actively participates in every Groupe and Agency OPEN brief with inspiring springboards. 
• Deconstructs past award submissions to identify key components of a successful story and discusses findings consistently. 
• Comes up with proactive briefs for clients based on qualified opportunities. 
• Initiates and directs the client's Effectiveness awards entries and submissions, regionally and globally. 
• Inspires creative teams on Creative awards for clients.

Business Acumen & Operational Efficiency

• Is the 'Google' and 'ChatGPT' in the agency on the client's category and business.
• Supports the team in building knowledge of key technology and emerging vendors to integrate innovative solutions for clients.
• Is able to contribute to as well as make persuasive and effective presentations.
• Unearths and directs client workshops and actively participates.
• Actively participates and systemizes monitoring of social, cultural and technological trends along with their impact on attitudes and behaviors.
• Supports agency and team participation in client-conducted researches.

Innovative & Analytical Mindset

• Market Research: Supports in creating new ways to generate groundbreaking new findings based on data.
• Ideation: Supports in creating new approaches for delivering knowledge and inspiration that expands the creative team's ability and output.
• Competitive Analysis: Is the go-to person for knowledge on all things to do with the competition (products, business, future plans, communication)
• Presentation Development: Presents to high levels of an organization and effectively persuades to sell the thinking and the creative work.

People & Leadership

• Takes initiative to challenge an established point of view with respect and openness.
• Able to use storytelling to connect with internal and external stakeholders in a compelling manner to influence and inspire.
• Able to handle complex issues and make decisions even when missing information.
• Capable of proactively developing meaningful relationships with key decision makers. 
• Accepts responsibility for client problems, manages conflict and actively works to solve issues internally and externally.
• Able to build succession plans and grow and mentor future talent.

Qualifications

• Bachelors or Masters degree in data, research, marketing or business.
• Min 12-15 years experience
• Experience working in a strategy role
• Agency experience is a must