The Associate Business Director role in the strategy & insights team:
Is responsible for managing and directing strategy for top clients of the agency.
Is a team leader and mentor to younger strategy talent.
Is an active practitioner and contributor to the Groupe's vision of Power of One.
Is focused on helping win new business.
Is focused on great creative work and winning awards.
Technical & Product
Deconstructs past award submissions to identify key components of a successful story and discusses findings consistently.
Comes up with proactive briefs for clients based on qualified opportunities. And directs the team to do so too.
Initiates and directs the client's Effectiveness awards entries and submissions, regionally and globally. Directs the team to do so too.
Inspires creative teams on Creative awards for clients.
Is focused on being revelatory vs. boring as a strategist. Insights need to be insightful vs facts or observations. Directs the team to do so too.
Is persistent about improving the craft of the strategic thinking behind briefs. Directs the team to do so too.
Business Acumen & Operational Efficiency
Builds knowledge of key technology and emerging vendors to integrate innovative solutions for clients.
Makes persuasive and effective presentations.
Unearths and directs client workshops and actively participates.
Directs monitoring of social, cultural and technological trends along with their impact on attitudes and behavior's.
Directs team participation in client-conducted researches.
Directs consistent monitoring of every campaign's performance for clients - brand, business and media, and builds optimization plans for the next campaigns.
Is knowledgeable of and brings in Publicis Groupe offerings and solutions (besides their core agency-of-focus) into existing client businesses.
Innovative & Analytical Mindset
Market Research: Produces groundbreaking new findings based on data.
Ideation: Creates new approaches for delivering knowledge and inspiration that expands the creative team's ability and output.
Competitive Analysis: Is the go-to person for knowledge on all things to do with the competition (products, business, future plans, communication)
Presentation Development: Presents to the highest level of an organization and effectively persuades to sell the thinking and the creative work.
People & Leadership
Takes initiative to challenge an established point of view with respect and openness.
Able to use storytelling to connect with internal and external stakeholders in a compelling manner to influence and inspire.
Able to handle complex issues and make decisions even when missing information.
Capable of proactively developing meaningful relationships with key decision makers.
Accepts responsibility for client problems, manages conflict and actively works to solve issues internally and externally.
Able to build succession plans and grow and mentor future talent.
Able to provide constructive feedback to others in a timely manner.
Demonstrates a collaborative and positive spirit and showcases inclusivity towards all people.
Self
Able to adjust performance based on experiences and feedback and showcases agility and flexibility.
Displays openness to the ideas of others and leverages them when beneficial for the business.
Demonstrates the growth mindset and proactively adapts behavior and performance for sustained success.
Able to set high impact objectives and goes above and beyond to exceed performance.
Able to demonstrate agility and flexibility to respond and reprioritize based on different situations.
Able to constructively challenge the status quo and take risks to challenge internal and external perspectives.
Approaches situations and individuals with honesty, integrity, transparency and humbleness.
Qualifications
Bachelors or Masters degree in business, marketing, innovation, data, research.