Grow the MENA Samsung business by managing the channel and retail strategy execution and building capability across MENA into a key competitive advantage for Samsung.
Role and Responsibilities
Drive the right in-store portfolio management, key account management; criteria based incentive schemes across channels
Conduct category management analytics & recommendations for top chains & stores
Develop up-to-date product engagement solutions, strategies of growing traffic, engagement and conversion
Create shopper analytics platforms (surveys) and dig shopper behavior insights
Create shopper behavior based recommendations making commercial sense
Leading Shopper Engagement projects with the Markets in charge, with agencies delivering the experience
Create actionable in-store engagement targets and KPIs, adopt the strategy by market and utilize engagement results to assess commercial sense of innovations
Engage with the regional Samsung teams and distributors to build the distributor and channel infra/organization capability
Supervising Retail Performance KPIs on regional level, provide by market recommendations, regional insights & recommendations
Partners’ guidance, capability build-up and strategy alignment
Responsible for Tracking the Retail execution across MENA markets, but translating the strategy into execution KPIs and setting scorecard with market targets
Engagement with the other Retail Marketing parts for Brand Store staff capability improvement
Setup and keep updating quarterly plans for Channel marketing activities with team / business partners and follow-up execution (retail shop management)
Indirectly supervise, lead and support field marketing teams in MENA markets
Make periodic market surveys to get feedback from dealers and end-users and propose ideas accordingly to enhance continuously the channel management and operations
Ensure best in industry shop display through the collaboration and communication between retail staff, merchandisers, third party agencies and distributors
Analyze retail data, develop insights and report to management with actionable recommendations
Implement, check and maintain Samsung retail guideline standards
Actively monitor & report retail market intelligence and make recommendations to management
Liaise with suppliers for new store display implementation
Support production and implementation of all non-retail public & trade marketing events such as road shows, dealer launches, product launches etc
Skills and Qualifications
At least 5 years and above experience in sales / sales operations, retail marketing / retail
Experience working with reputable Consumer Electronics companies is a plus
Technical savvy, Product experience enthusiast
Team-player with strong engagement skills
Business experience in the MENA markets
Should have good experience in managing teams of merchandisers / promoters in a retail environment
Multi-tasking skills essential to cope during busy and stressful periods.
Strong analytical skills, PC skills (Excel, PowerPoint)
Good ability to work under pressure.
Bachelor degree in sales/marketing
Fluent in English, Arabic would be an advantage
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