Position Title: Coordinator, Marketing (Bilingual English - Korean)
Compensation Range: $50-55K
FLSA: Non-Exempt
Location: Los Angeles, CA (on-site)
Company Overview: CJ ENM (Entertainment & Media) is Korea's premier culture and content company behind the Oscar-winning Parasite and Oscar-nominated Past Lives as well as popular TV series like Crash Landing On You and The Glory. CJ ENM’s key business segments include Media Platform (linear channels & OTT platform “TVING”), TV & Film (premium studios including Studio Dragon, CJ ENM Studios & FIFTH SEASON), Music (original artists, content, distribution platforms & live events), and Commerce. CJ ENM also operates KCON, the flagship convention and concert experience for all things K-pop, which launched in LA as a one-day event in 2012 and has grown over the last decade to become a global event.
Position Overview: K-pop, K-dramas, and Korean content are a global pop culture phenomenon. We are seeking a dynamic and creative Marketing Coordinator to join our team at CJ ENM America. This role is responsible for developing and executing marketing strategies to promote our content, artists, live events, and digital platforms as well as recruiting and engaging our vibrant audience of fans in the US. The role will involve regular communications with our HQ teams in Seoul, and fluency in English and Korean is highly preferred.
Responsibilities:
1. Marketing Execution:
- Collaborate with cross-functional teams to execute comprehensive marketing plans.
- Assist with market research and analysis to identify target audiences, trends, and opportunities for effective marketing campaigns.
- Collaborate in the development of innovative marketing concepts and creative ideas to engage and grow the fan base.
2. Campaign Execution and Management:
- Plan, coordinate, and execute various marketing campaigns across multiple channels, including social media, digital platforms, traditional media, and fan events.
- Manage the creation and distribution of promotional materials, such as teasers, music videos, behind-the-scenes content, and drama previews.
- Collaborate with external agencies, vendors, and influencers to amplify marketing efforts.
- Monitor and analyze campaign performance, providing regular reports and insights to optimize strategies.
3. Fan Engagement and Community Management:
- Develop and implement strategies to foster strong relationships with fans and create engaging content.
- Assist with the management of official social media accounts, respond to fan inquiries, and moderate online communities.
- Coordinate fan events, meet-and-greets, and other promotional activities to strengthen the bond between artists and fans.
4. Content Creation and Distribution:
- Work closely with creative teams to develop compelling content (e.g., music videos, behind-the-scenes footage, trailers) that aligns with marketing objectives.
- Collaborate with agency partners and HQ teams to distribute content across various platforms, ensuring optimal reach and engagement.
5. Partnerships and Collaborations:
- Identify and pursue strategic partnerships and collaborations with brands, influencers, and media outlets to amplify marketing efforts.
- Help manage partnerships, ensuring alignment with brand values and marketing objectives.
Qualifications:
- Minimum 2-4 years of experience in marketing, preferably in the entertainment or media industry, or with consumer brands or marketing agencies.
- Strong understanding of K-Pop and K-Drama culture, trends, and target audiences.
- Excellent written and verbal communication skills in Korean and English.
- Expertise across PR and earned media, social media, and CRM / digital marketing, including analytics tools.
- Creative and strategic mindset with the ability to develop innovative marketing concepts.
- Strong project management and organizational skills with the ability to multitask.
- Familiarity with graphic design, video production, and editing software is a plus.
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