GroupM

Description

Position at GroupM Nexus Hub India

Media Manager - Digital Planning

GroupM is the world's largest media investment company and are a part of WPP. In fact, we are responsible for one in every three ads you see globally. We are currently looking for an associate Director- Programmatic to join us. In this role, you will be responsible for crafting a Programmatic strategy for clients and develop strong relationships with counterparts in GroupM regional teams (Europe, U.S., Asia). you'll have the opportunity to leverage the scale that comes with the job, to develop products that suit the entire programmatic spectrum.

This team is responsible for delivering international solutions, particularly in APAC & EMEA, with some global influence. You will enjoy working in a collaborative team environment and will hold a 'can do' attitude with the passion to learn and grow.

At GroupM APAC, our people are our strength, which is why fostering a culture of diversity and inclusion is important to us.

Overview of Job:

As a Demand Generation Media Planner, you will play a crucial role in developing and executing media strategies to drive demand for our products and services. You will work closely with the marketing team to create targeted media plans that effectively reach our target audience and generate high-quality leads. Your expertise in media planning and optimization will help us maximize our advertising budget and achieve our demand generation goals.

Reporting of the Role:

This role reports to the Senior Media Planning Director.

3 best things about the job:

1. Opportunity to work for a well-known international brand
2. Work with talented colleagues across various digital media disciplines
3. Evangelize Tech innovation to build efficiencies

In this role, your goals will be:

In three months:

• You will go through an onboarding process to understand the processes and guidelines to the account and related tasks
• You will be introduced to all stakeholders and lead in current campaign operations
• You will start to manage digital executions together with your junior

In six months:

• Manage the key stakeholders
• Manage manipulate data and create charts for reports and depth insight develop
• Drive strong analytical skills with consideration to company/client objectives

In 12 months:

• Train the couple of resources in the team
• Further innovative media solution and deep insights

What your day job looks like at:

Develop comprehensive media strategies: Collaborate with the marketing team to understand campaign objectives, target audience, and messaging. Based on this information, create media strategies that align with the overall demand generation goals.

Conduct market research: Stay updated on industry trends, competitor activities, and customer insights. Use this knowledge to identify media channels and platforms that can effectively reach our target audience and generate demand.

Plan media campaigns: Select the most appropriate media channels, including digital, social, based on target audience demographics, psychographics, and behavior. Develop media plans that outline the media mix, flighting schedules, and budget allocations for each campaign.

Optimize media performance: Continuously monitor and analyze campaign performance metrics, such as impressions, click-through rates, conversions, and cost per lead. Identify optimization opportunities and make data-driven recommendations to improve media performance and ROI.

Collaborate with media vendors: Build and maintain relationships with media vendors, negotiate media rates, and manage media contracts. Stay informed about new advertising opportunities and emerging media platforms to ensure our campaigns are innovative and effective.

Track and report on media spend: Monitor media budgets and expenses, ensuring adherence to allocated budgets. Prepare regular reports on media spend, performance, and ROI to provide insights to stakeholders and inform future media planning decisions.

Stay updated on industry trends: Stay informed about the latest trends, technologies, and best practices in demand generation and media planning. Share knowledge and insights with the team to foster innovation and continuous improvement.

Minimum Qualifications:

• Bachelor's degree in marketing, advertising, business, or a related field.
• 3-5 years of B2B program marketing experience, preferably in the technology field; enterprise infrastructure software marketing experience is a huge plus
• In-depth knowledge of media planning principles, techniques, and best practices across various channels (digital & social)
• Familiarity with media buying, negotiation, and contract management.
• Strong analytical skills and ability to interpret data and metrics to make data-driven decisions.
• Proficiency in using media planning and tracking tools ( Marketo , Convertr or Data Studio is a plus)
• Excellent communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams.
• Strong project management and organizational skills, with the ability to manage multiple campaigns simultaneously.
• Creative thinking and problem-solving abilities.
• Up-to-date with the latest trends and innovations in marketing and advertising.

More about GroupM

GroupM - GroupM leads and shapes media markets by delivering performance enhancing media products and services, powered by data and technology. Our global network agencies and businesses enable our people to work collaboratively across borders with the best in class, providing them the opportunity to accelerate their progress and development. We are not limited by teams or geographies; our scale and diverse range of clients lets us be more adventurous with our business and talent. We give our talent the space, support and tools to innovate and grow.

Discover more about GroupM at www.groupm.com

Follow @GroupMAPAC on Twitter

Follow GroupM on LinkedIn - https://www.linkedin.com/company/groupm

About India

2020 brought opportunities for brands to innovate because of which we saw an evolving media stack. The growth of digital is set to soar high because of changing consumer habits. With approximately 500 million smartphone users, low-priced data plans, 45 to 50 million e-commerce shoppers, approximately 60 OTT offerings and a young population, India is a mobile-first internet market. It is also one of the top 10 ad spend markets in the world and is set to climb the ranks. Global big tech corporations have made considerable investments in top e-commerce/retail ventures and Indian start-ups, blurring the lines between social media, e-commerce and mobile payments, resulting in disruption on an unimaginable scale.

At GroupM India, there's never a dull moment between juggling client requests, managing vendor partners and having fun with your team. We believe in tackling challenges head-on and getting things done.

GroupM is an equal opportunity employer. We view everyone as an individual and we understand that inclusion is more than just diversity - it's about belonging. We celebrate the fact that everyone is unique and that's what makes us so good at what we do. We pride ourselves on being a company that embraces difference and truly represents the global clients we work with.

GroupM Nexus Hub India

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