Shopee

Our Marketing teams conceptualise and implement go-to-market activities to achieve increased usage and visibility. The Regional Marketing team is responsible for in-app campaign planning, product marketing, partnerships and content strategy to drive acquisition and engagement. The Regional Brand and Growth Marketing team covers all aspects of online and performance marketing, which involve tracking and measuring data to better reach our users. Our local marketing teams work closely with the regional teams to localise and adapt strategies to increase brand awareness and acquisition in each market. Browse our Marketing team openings to see how you can make an impact with us.

About the Team:

We are looking for a dynamic and motivated Marketing Associate to join our SG Marketing Customer Relationship Management (CRM) team. Our Marketing teams conceptualise and implement go-to-market activities. In this CRM role, you will play a pivotal role in crafting and executing campaigns to optimize traffic, Share of Voice (SOV), buyer conversion, and longer-term user retention. End-to-end campaign management experience is required, where key tasks include ensuring seamless operational workflows as well as post-campaign analysis, ultimately increasing user engagement through the different projects that you manage. Scope of the overall CRM team includes, but is not limited to:

• Online marketing - strengthen Shopee’s overall SOV and drive orders to the platform
• New user growth – oversees full funnel of installs, registers, leading to new buyer acquisition
• Buyer reactivation and retention - support user journey and purchases via lifecycle segmentation
• Shopee Members Club / Coins – increase in app traffic and overall user engagement

Job Description:

• Manage overall CRM campaign operations and coordinate with stakeholders to schedule comms to users Push Notifications (PN) and Electronic Direct Mail (EDM) including drafting of content copies
• Collaborate with regional stakeholders (operations and regional teams) to identify user targeting, ensure correct voucher settings, submission of creative requests, in-app asset deployment, and overall smooth and timely execution of marketing campaigns
• Support digital media campaign execution that generates brand awareness, user growth and sales across Google, social media platforms and programmatic
• Work with in-house creative teams to develop assets required for digital media campaigns
• Assist in Search Engine Optimization (SEO) strategies and work on improvement plans with the regional SEO team e.g. keyword expansion and optimisation
• Proactively help stakeholders with strategic decisions, based on observations of recent market/industry trends
• Support in data consolidation and performance reporting for campaigns
• Other ad hoc tasks as assigned

Requirements:

• Candidates with 0-2 years of working experience with passion for digital marketing are welcome to apply 
• Excellent communication skills with the ability to articulate clearly in written and spoken English
• Strong stakeholder & project management skills including process optimisation and timeline coordination
• Experience in digital marketing is an advantage, and familiarity with numbers-driven and analytical tasks is beneficial
• Enjoy working in a collaborative and dynamic environment
• Proficient in Microsoft and/or Google suite