Elsevier

Digital Marketing Analyst II

Are you a digital marketing expert looking to develop your career?

Are you experienced in creating and implementing marketing plans for business growth?

About our Team

If you are looking for a role where you will be able to use your existing experience to transform, design and deliver a successful digital content marketing strategy, this is the role for you. You will be a driver of change, and together with the Marketing team, implement outstanding digital experiences that inform, delight, and connect our target markets and personas to our solutions.

About the Role

As a campaign manager, you will develop and optimize outbound email and paid media campaigns for targeted audiences. You also manage multiple projects and applications, working closely with portfolio, product, and regional marketers to ensure success.

Responsibilities

• Managing the successful incorporation of ABM tactics used in support of Corporate Marketing go-to-market strategies
• Implementing, optimizing, analyzing, and scaling ABM pilot campaigns to all supported solutions
• Developing and launching campaigns for target accounts by collaborating with various marketing and sales teams.
• Measuring the ROI for all campaigns launched via the ABM platform
• Enhancing the Nurturing workflow for Corporate Marketing by providing thematic content and solutions
• Tracking leads and opportunities in Salesforce.com, crediting marketing channels for identified opportunities.

Requirements

• Be able to track leads and opportunities in Salesforce.com, crediting marketing channels for identified opportunities.
• Able to work cross-functionally with peers in marketing strategy, content, regional and execution teams
• Be skilled in using Salesforce, Adobe Analytics, FormStack, Tableau, Demandbase, Pardot (or similar tools).
• Experience at project management
• Able to work within corporate branding guidelines
• Be able to know acquisition marketing knowledge including sales stages and customer lifecycles
• Prioritize candidates with academic/scientific and marketing/communication/journalism experience; other qualifications are advantageous.
• Understand Acquisition marketing knowledge including sales stages and customer lifecycles.

Work in a way that works for you

We promote a healthy work/life balance across the organization. We offer an appealing working prospect for our people. With numerous wellbeing initiatives, shared parental leave, study assistance and sabbaticals, we will help you meet your immediate responsibilities and your long-term goals.

• Working flexible hours - flexing the times when you work in the day to help you fit everything in and work when you are the most productive

Working for you

We know that your wellbeing and happiness are key to a long and successful career. These are some of the benefits we are delighted to offer:

• Health Benefits: Comprehensive, multi-carrier program for medical, dental and vision benefits
• Retirement Benefits: 401(k) with match and an Employee Share Purchase Plan
• Wellbeing: Wellness platform with incentives, Headspace app subscription, Employee Assistance and Time-off Programs
• Short-and-Long Term Disability, Life and Accidental Death Insurance, Critical Illness, and Hospital Indemnity
• Family Benefits, including bonding and family care leaves, adoption and surrogacy benefits
• Health Savings, Health Care, Dependent Care and Commuter Spending Accounts
• Up to two days of paid leave each to participate in Employee Resource Groups and to volunteer with your charity of choice

About the Business

A global leader in information and analytics, we help researchers and healthcare professionals advance science and improve health outcomes for the benefit of society. Building on our publishing heritage, we combine quality information and vast data sets with analytics to support visionary science and research, health education and interactive learning, as well as exceptional healthcare and clinical practice. At Elsevier, your work contributes to the world’s grand challenges and a more sustainable future. We harness innovative technologies to support science and healthcare to partner for a better world.

Salary Range

To be added when data can be disclosed

The salary range provided in this posting is the base salary range for NYC.$65,300.00 - $109,000.00

Elsevier is an equal opportunity employer: qualified applicants are considered for and treated during employment without regard to race, color, creed, religion, sex, national origin, citizenship status, disability status, protected veteran status, age, marital status, sexual orientation, gender identity, genetic information, or any other characteristic protected by law. We are committed to providing a fair and accessible hiring process. If you have a disability or other need that requires accommodation or adjustment, please let us know by completing our Applicant Request Support Form: https://forms.office.com/r/eVgFxjLmAK , or please contact 1-855-833-5120.

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