KingMakers

We are Kingmakers, a customer-centric tech startup, dedicated to creating innovative products that entertain our customers and keep them engaged both online and through our agency operations. 

Since the successful launch of our first product, BetKing, in 2018, we have continued our momentum and will soon be introducing our newest offering, SuperSportBet, in South Africa. In partnership with the Multichoice Group and SuperSport, SuperSportBet enhances the passion that sports fans have for the game with a world-class sports betting and casino experience. 

As our Kingdom expands, we proudly stand as the leading Sports and Digital Entertainment platform in Africa, and we are still actively hiring an exceptional team of Creators and Innovators across Africa, the United Kingdom, Europe, and the Middle East. 

There has never been a better time to join our Kingdom than today! 

Role Overview: 

The Product Marketing Manager will be responsible for the short and long-term marketing plans for BetKing’s online business, ensuring that through a combination of customer understanding and knowledge of business needs, BetKing can grow its market share. The Product Marketing Manager will work with the product and trading teams to align BetKing’s customer-facing propositions across Sports, Virtuals, and Casino. This role will be based at our Lagos office and requires the successful candidate to work on-site.

What You Will Be Doing: 

• Own the yearly marketing campaign plan for key events and product deliverables, considering the priorities of the business, customer needs and the sporting calendar in deciding priorities
• Own the go-to-market plans, aligning all areas of the business behind campaign objectives and key messages, ensuring they are effectively supported across all touchpoints, and resonate with customers
• Manage the promotional budget and plans for Sports, Virtuals, and Casino to maximise customer retention through effective bonusing, considering both short & long-term opportunities
• Working with the Research and Insight team, constantly evaluate key performance indicators and adapt plans to react to opportunities that arise
• As the owner of the marketing campaign plan, ensure that the trading, product, and marketing teams are aligned behind the greatest commercial opportunities and that we are targeting these with sufficient investment
• Work with the finance team to ensure that the promotional budget is accurately phased and monitored on an ongoing basis
• Reporting into the Head of Marketing, you will support them on the overall marketing strategy and budget

What You Need for This Role: 

• Bachelor’s degree in Marketing (preferred).
• A demonstrable track record of driving performance in an online business
• A passion for data and the desire to use this to strive for improved performance constantly
• A passion for understanding customer motivations and creating ideas for how these can be met
• The ability to influence at all levels to create alignment among teams
• Experience in building, interpreting, and communicating performance metrics to multiple organisational levels.
• Experience managing budgets, including cost management and reporting
• Experience in the online sports betting industry is advantageous but not essential

How you do it – Expectations for fulfilling your role: 

As a general rule at KingMakers we want people to be: 

• Customer Focus: We keep the customer at the center of everything we do. 
• Passion & Dedication: We are passionate about what we do, employing only smart, honest, dedicated, and results oriented team players. 
• Openness, Honesty & Directness: We embrace a culture of candor and work together towards the right solution whilst being open, honest, and willing to give and receive feedback, judgment-free. We play the ball, not the person. 
• Innovation & Big Thinking: We always look for ways to innovate whilst not losing sight of what's important. The bigger we think, the more we inspire, the better the outcome. 
• Ownership & Accountability: We think like owners. If we see a problem, we find a solution. We are pragmatic and always strive to do more with less. 
• Speed & Focus: We plan, we strategize, but mostly, we DO. Without doing, there is no progress, we can always change direction but only if we start moving. Fast beats slow. 
• Low Ego: The best solutions are achieved when we leave our egos at the door. We always seek opportunities to learn in every situation. No job too small. 
• Fun: On balance, we believe in having fun whilst working. We maintain perspective as best as we can, and together, we celebrate our successes.

Beyond our great company benefits and competitive salaries, we recognize that to grow sustainably and thrive positively we need to engage the right talent because our people are a merit to our success. We have an inclusive culture where everyone can thrive and where everybody has a seat at the table.

So, what are you waiting for? Click apply and join our Kingdom today!