Global Marketing Speacilaist (B2B)
About the opportunity
This Global Marketing Executive role is perfect for individuals thriving in a dynamic, creative, and diverse work environment. A broad range of marketing skills and experience is crucial, particularly tailored towards travel partners and key figures in the tourism and travel industry. Your ability to handle challenging tasks and projects and take charge of a diverse portfolio of Business-to-Business (B2B) target marketing initiatives is a source of pride.
Key Responsibilities
- Strategic messaging alignment: Translate complex marketing messages into tangible and compelling solutions that meet the evolving needs of B2B business.
- Global market expertise: Stay abreast of global marketing trends, competitor analysis, and industry insights.
- Cross-functional collaboration: Collaborate effectively with product development, sales, content adjustments, and operations teams to synchronize marketing efforts with B2B strategy.
- Campaign management: Oversee and coordinate the development, execution, and evaluation of generic and targeted B2B marketing campaigns aligned with company objectives and regional markets.
- Market expansion: Identify and evaluate opportunities for B2B market expansion, product localization, and adaptation to different cultural nuances.
- HubSpot management: Utilize HubSpot to monitor the effectiveness of our marketing strategy closely, analysing registrations, traffic, user behaviour, and engagement metrics to make informed recommendations and adjustments.
About You
The Essentials
- A bachelor’s degree in marketing or a minimum of 5 years of B2B travel marketing experience, or a related field, is required.
- Preference will be given to candidates with a strong understanding of the business-to-business tourism industry, particularly with extensive knowledge of Asia
- Fluency in written and spoken English is essential for effective communication.
- Experience with Marketing Automation Tools such as HubSpot, Canva, Project Management Software, WordPress/Elementor, and Microsoft Office is advantageous.
- A solid understanding of HubSpot or similar platforms is necessary for data-driven marketing strategies.
The attributes
- Showcase exceptional marketing skills with a focus on customer satisfaction.
- Demonstrate creativity and innovative thinking.
- Maintain a results-driven mindset, always striving for excellence.
- Possess excellent organisational skills, adaptability, and the ability to drive change.
- Excel as a communicator, engaging with diverse individuals effectively.
- Perform well under pressure, managing multiple tasks and willing to work beyond regular hours.
- Adopt a solution-oriented approach and excel in problem-solving.
- Work autonomously while contributing effectively to team objectives.
- This position is open for all nationalities.
About us
Discova is a global destination management company, operating in 14 destinations across Asia and the Americas. Upon success, you'll discover that working with us transcends the typical job experience. Being a part of Discova means being in your element. We provide thrilling global career advancement opportunities, a wonderful and supportive team culture, distinctive leave benefits, and social events that stand out in the industry. Reach out now and explore a world of possibilities with Discova!
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