Seneca Resorts & Casinos

Manager of Marketing Reporting & Analytics (req5123)

Job Number: req5123 Job Title: Manager of Marketing Reporting & AnalyticsNumber of Openings: 1Job/Employment Type: FTCountry: USAState/Province: New YorkCity: Niagara FallsJob Category: MarketingCareer Level: ManagementLevel of Education: Bachelors (Four Year Degree) Years of Experience: 1-3 years

Position Description

The Manager of Marketing Reporting & Analytics will oversee all analysis of the casino database using the Corporation’s Business Intelligence software system, as well as plan, support, execute and analyze casino promotions and direct marketing campaigns. Responsibility includes the monitoring and analysis of market and competitor activity. The individual will also manage campaign performance and participate in projects that drive marketing effectiveness and efficiency. The Manager of Marketing Reporting & Analytics is a motivated self-starter with a passion for mining customer data, other sources of data and providing insights to senior management. The Manager must balance multiple competing objectives to achieve results and will pursue all data sources and work with multiple business units, utilize his/her technical skills, business analysis, and innovation to drive analyses to completion. The Manager must possess strong leadership skills and be able to work autonomously and effectively in a dynamic and changing work environment. All functions will be performed within the guidelines of the Seneca Gaming Corporation’s (SGC) policies and procedures, Internal Control Standards and objectives.

Essential Functions and Responsibilities:

1. Develop, maintain and support Business Intelligence (BI) activities within a Microsoft SQL Server 2008 Report Builder environment.
2. Create ad-hoc reports and SQL Reports using Microsoft Reporting Services.
3. Develop reports and perform analysis to better understand the business and to identify issues and opportunities in the market and at the property.
4. Create and deliver various presentations, reporting, and analysis to marketing management, executives, Board of Directors, and other internal customers.
5. Responsible for Casino Marketing program response and revenue tracking.
6. Generate, maintain and distribute recurring casino marketing reports.
7. Plan, execute and analyze casino marketing campaigns.
8. Create marketing program tracking and analyze results.
9. Maintains production of scheduled reports of marketing programs and database activity.
10. Manipulate large amounts of data for use in targeting and analysis.
11. Monitor operational systems to identify problems and quantify potential marketing opportunities to increase marketing efficiency and generate incremental revenue
12. Maintain and create local databases in operational systems.
13. Ability to work with large data-sets, develop tools for streamlined analysis, and create reports that succinctly summarize complex concepts.
14. Participate in departmental meetings with Marketing and Finance both for planning and evaluation of promotions and events.
15. Assist in other projects, as directed.
16. Held accountable, to the highest degree, for accuracy and thoroughness of reports and all data related projects. 
17. Enforce Quality Assurance procedures for all data related projects.
18. Promote positive public relations.
19. Maintain a current understanding of all policy and guidelines regarding information security including the Seneca Gaming Corporation Acceptable Use Policy. Understand and comply with all information security policies and procedures at all times.
20. Provide exceptional customer service to all patrons and communicate in a pleasant, friendly and professional manner at all times. Maintain a professional work environment with supervisors, managers and staff.
21. Meet the attendance guidelines of the job and adhere to regulatory, departmental and company policies.
22. Must complete all required SGC Training programs within nine (9) months from commencement of employment.
23. Attend all necessary meetings.
24. Duties, responsibilities, requirements and expectations pertaining to this job are subject to change as needed. Hours are determined by a 24-hour schedule.
25. Other duties may be assigned.

Position Requirements

Each position has varying minimum qualifications. In the absence of fully qualified candidates, some requirements may be waived.

Education/Experience:

1. Must be 18 years of age or older upon employment.
2. Bachelor's Degree or equivalent in quantitative field (Business Administration, Mathematics, Statistics, etc.).
3. Two (2) to three (3) years’ experience in database marketing, direct marketing, customer/market analysis, data or financial analysis is required.
4. Two (2) plus years’ experience creating business reports using Microsoft SQL Reporting Services (SSRS) or other similar reporting software system. 
5. Demonstrated ability accessing data in a relational database environment.
6. Strong familiarity with CRM software capabilities & functions.
7. Experience with Bally BI (Business Intelligence) is an asset.
8. Intermediate to advanced BI (Business Intelligence), MS Access, ShowCase, SQL, MS Excel/PowerPoint/Word knowledge is required.
9. Strong analytical and statistical skills; Must have business sense to understand the big picture and quantitative skills to analyze and interpret business trend
10. An innovative, positive, and self-directed attitude. Interested in finding solutions to problems or methodology for improving client deliverables.
11. Previous experience with AS/400 or casino/property management systems is preferred; ACSC is recommended.
12. Experience with casino metrics, segmentation, and player evaluation.
13. Must have experience working directly with customers in understanding business needs.
14. Scheduling flexibility and dependability required.

Language Skills and Reasoning Ability:

1. Ability to communicate effectively both written and orally.
2. Ability to write routine correspondence and to speak effectively to the public, employees and customers.
3. Must have the ability to deal effectively and interact well with the customers and employees.
4. Must have the ability to resolve problems/conflicts in a diplomatic and tactful manner.

Physical Requirements and Work Environment:

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. The noise level in the work environment is usually moderate. When on the casino floor, the noise levels increase to loud. Must be able to work in an environment where smoking is permitted.

1. Must be able to stand, walk and move through all areas of the property.
2. Must be able to work nights, weekends and holidays.
3. Maintain physical stamina and proper mental attitude to work under pressure in a fast-paced, noisy casino environment and effectively deal with guests, management and employees in all situations.
4. Must be able to lift up to seventy-five (75) pounds.
5. Must be able to bend, kneel, or stretch for filing purposes.
6. Must be able to sit for extended periods working at a computer terminal.