Hill+Knowlton Strategies

About Hill & Knowlton

Hill & Knowlton is the global strategic communications leader for transformation. We help brands, businesses and leaders build reputation, manage risk, and create breakthrough opportunities for growth. Founded in 1927, today’s Hill & Knowlton operates 70 offices in over 30 countries, providing advisory, public relations and creative solutions to local and global clients. Our global team offers integrated strategic services, grounded in deep sector expertise, and enabled by creativity and intelligence. Headquartered in New York, Hill & Knowlton is part of WPP, one of the world’s largest communications services groups.

We are seeking a dynamic Paid Media Manager/Buyer with a strong background in in-platform buying across social platforms, paid search, and programmatic. This role is pivotal in driving the success of cutting-edge paid media campaigns, aligning with client goals and industry standards. As a key member of our team, you will collaborate with our Senior Digital Planning Strategists, contributing to the growth of our Digital Planning + Optimization (DP+O) team in the US, and shaping our presence in the dynamic digital landscape.

Key Responsibilities:

• Campaign Management: Oversee the development, execution, and optimization of paid social, paid search, and programmatic campaigns. Utilize your expertise in campaign management tools and forecasting to drive success.
• In-Platform Buying: Manage the in-platform buying process, including setting up campaigns, monitoring performance, and making optimization recommendations based on data insights.
• Strategic Planning and Execution: Work closely with the Senior Digital Planning Strategist to develop and execute innovative digital media plans, ensuring they align with client objectives and industry best practices.
• Client Communication: Effectively communicate insights, trends, and recommendations to clients and agency partners, demonstrating strong communication and consultative skills.
• Analytics and Reporting: Create and articulate performance metrics, develop reports, and analyze campaign results to optimize performance and drive continuous improvement.
• Vendor Management: Own and manage vendor relationships, ensuring strategic alignment and effective collaboration.
• Financial Management: Assist in managing campaign finances, including budget recommendations, pacing, and billing, to ensure campaigns are delivered on-time and within budget.
• Team Collaboration: Collaborate with other team members to ensure campaigns are integrated across channels and aligned with overall strategy.

Qualifications:

• Bachelor's degree in Marketing, Advertising, or related field.
• 3-5 years of experience in digital marketing, with a focus on paid media and campaign management. Agency experience is a plus.
• Strong knowledge of digital media platforms, including social, programmatic, and search.
• Proficiency with industry tools such as Facebook Ads Manager, LinkedIn Ads Manager, YouTube, TikTok, Google Search, Google Display Network, Google Analytics.
• Experience with campaign management tools (DSP) and analytics platforms.
• Excellent communication and presentation skills, both written and verbal, with attention to detail.
• Strong analytical and problem-solving abilities, able to analyze data and provide actionable insights.
• Ability to manage multiple projects and prioritize tasks effectively.
• Understanding of media buyer vocabulary and metrics.
• Proficiency in Microsoft Office, especially PowerPoint and Excel.
• Desire to work in a diverse and inclusive environment, engaging in culture initiatives and training opportunities.

The base salary for this position at the time of this posting may range from $60,000 to $140,000. Individual compensation varies based on job-related factors, including business needs, experience, level of responsibility and qualifications. We offer a competitive benefits package, click here for more details - https://mybenefits.wpp.com/.

Hill & Knowlton is more than an agency. It’s a collection of thousands of brilliant, collaborative and driven employees – all united around a single vision of transforming our clients, our company and the world. 

Across 70 offices in 30 countries our people are the heartbeat of our business. Bridging countless cultures, backgrounds and lived experiences, we are drawn together by a common drive and a collaborative spirit – called to our craft each day by the desire to deliver the best work. 

And at H&K, diversity, equity and inclusion are not just values; they are strategic imperatives that fuel our future in an industry built on the art of understanding, connecting and developing relationships. We believe that a diverse workforce is essential for inspiring bold ideas, fostering constructive dialogue and cultivating meaningful experiences that drive innovation and creativity. 

As an Equal Opportunity Employer, Hill & Knowlton does not discriminate against applicants or employees because of their race, creed, color, age, religion, sex, disability, sexual orientation, marital status, military status, national origin, or ancestry. 

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