North America Associate Director Research & Insights
The Opportunity
WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities.
We are proud to be the global partner for Coca-Cola, a client with whom we share both values and ambition.
In what has been called the “the biggest advertising pitch in history,” WPP was chosen to connect our talent and skills in a truly borderless way to create an open platform that will multiply the power of creativity for one of the world’s largest and beloved brands.
Welcome to OpenX, our transformational approach that marries WPP, the #1 global network and largest communications holding company in the world, with iconic Coca-Cola valued at 71 billion dollars, and, with a portfolio of brands that includes Diet Coke, Coke Zero, Sprite, Fanta, Dasani, Smartwater, Minute Maid and Powerade among others.
There’s no magic like the one that comes from outstanding talent collaborating across time zones, regions and markets. It is what we call the “collective ta-da.” That is why being part of OpenX is simply a once-in-a-lifetime opportunity to join a game changer partnership built with one goal in mind; creating the boldest, most innovative ideas in the history of marketing.
The Role
The Coca-Cola Company (TCCC) business is divided into four main categories: Coca-Cola, Sparkling, Nutrition, Hydration.
As an Associate Director of Research and Insights, you will work across the TCCC portfolio, inspiring the strategies and approaches that move the Coca-Cola business into the next realm of marketing excellence and consumer experience. You will be capable of collaborating closely with the E2E Strategy Director, Category Lead, Brand Lead, Data & Tech, Commerce and Creative Strategist to develop 360-degree integrated audience planning approaches.
You will contribute strategic thinking to client business and OpenX Media processes and outputs, creating clarity and inspiration around North America category charters (assignments). You will develop insights and inputs into the client business challenges and agency deliverables.
You will be involved from the earliest stages of the strategy process through to campaign execution and measurement. The Associate Director, Research and Insights is responsible for bringing together and analyzing data from multiple sources to help TCCC make better strategic media and communications choices rooted in human insights.
All our people, processes and technology are united through our focus on understanding the consumer and their behavior to derive strategic insights that better connect TCCC to their audiences and make our strategies more effective.
Our team uses many techniques to integrate a variety of proprietary, syndicated, and custom data sources on consumers, audiences, brands, and the digital landscape to connect what people buy and use with how they consume and interact with media.
Specifically, you will:
The Team:
The Associate Director of Research & Insights will report into the Director of Research & Insights.
Key Relationships
Inter agency contacts across the WPP OpenX business, with particular focus on:
What you will bring
You will bring strong leadership credentials, a proven ability to work with clients and a track record in driving innovative research and insights outputs. Your style will embrace the attractions and challenges of an agency environment: you will bring the energy to pitch in and help with whatever needs doing and the flexibility and accessibility to work with and bring out the best in a diverse group of WPP people and agencies.
You will stand out as a candidate for the role if you also bring:
You will be open and optimistic, with the highest standards of personal ethics. You will have the emotional intelligence to work collaboratively both within and outside of WPP and its agencies.
The base salary for this position at the time of this posting may range from $75,000 to $180,000. Individual compensation varies based on job-related factors, including business needs, experience, level of responsibility and qualifications. We offer a competitive benefits package, please visit https://www.wpp.com/people/wellbeing/benefits-at-wpp-in-the-us for more details.
Read Full Description