TikTok

Responsibilities

TikTok is the leading destination for short-form mobile video with millions of loyal users globally. Our mission is to inspire creativity and bring joy. TikTok has global offices including Los Angeles, New York, London, Paris, Berlin, Dubai, Singapore, Jakarta, Seoul, Tokyo and Sydney.

Why Join Us

Creation is the core of TikTok's purpose. Our platform is built to help imaginations thrive. This is doubly true of the teams that make TikTok possible.

Together, we inspire creativity and bring joy - a mission we all believe in and aim towards achieving every day.

To us, every challenge, no matter how difficult, is an opportunity; to learn, to innovate, and to grow as one team. Status quo? Never. Courage? Always.

At TikTok, we create together and grow together. That's how we drive impact - for ourselves, our company, and the communities we serve.

Join us.

The LIVE Operations team is obsessed with everything to do with TikTok LIVE. From content strategy, monetization, gifting, LIVE features, data analysis, creating campaigns and ensuring a fun and safe space for all of our LIVE users.

We are in search of an accomplished and results-oriented Content Ops Lead. This key team member will play a crucial role in elevating TikTok LIVE penetration through the strategic development of online and offline events, all while contributing significantly to the enhancement of our brand image.

Responsibilities:

1. Leadership and Team Development:

• Lead and mentor a team of Content Ops Managers, cultivating a culture of collaboration and high-performance.
• Set and communicate strategic objectives, ensuring team alignment and continuous professional development.
• Foster an environment of innovation and creativity, encouraging the generation of fresh ideas for content creation events.

2. Strategic Planning and Execution:

• Develop comprehensive country-specific marketing strategies to empower content creators through innovative online and offline events, aligned with overarching objectives and key results (OKRs).
• Own and optimize the marketing calendar and budget, with a keen focus on resource allocation and cost-effectiveness.
• Collaborate with cross-functional teams and stakeholders to synchronize strategies and ensure flawless execution.
• Spearhead the identification and evaluation of emerging trends and opportunities in the content creation space.

3. Excellence in Execution:

• Work synergistically with other TikTok LIVE teams and cross-functional partners (XFNs) to amplify activations, fostering a unified and integrated approach.
• Oversee the entire lifecycle of events, from ideation to execution, ensuring seamless operations, and providing real-time problem-solving during events.
• Establish and maintain relationships with key creators, partners, and industry stakeholders to enhance collaboration and broaden reach.

4. Brand Image Amplification:

• Infuse activations with principles from branding, marketing, and advertising to elevate visibility and foster a positive brand image.
• Conduct thorough analysis of performance metrics and user feedback, employing insights to continually refine and optimize strategies.
• Collaborate with the PR team to develop compelling narratives around events, ensuring a consistent and positive brand voice.

5. Data Driven Decision Making

• Implement data-driven approaches to assess the success of events and campaigns, using analytics to refine and enhance future strategies.
• Collaborate with the data analytics team to establish KPIs and monitor the performance of content creation initiatives.

Qualifications

• Master's degree in Marketing, Business Administration, Communications, or a related field.
• Minimum of 5 years of progressive experience in content operations, marketing or related roles.
• Proven track record of successfully leading and developing teams.
• Fluent in English, with exceptional written and verbal communication skills.
• Extensive experience in planning, executing, and overseeing online and offline events.
• Capability to manage multiple events simultaneously and adapt to changing priorities in a fast-paced environment.
• Proficient in managing marketing budgets and calendars effectively, ensuring optimal resource allocation for maximum impact.

Preferred Qualifications:

• Proven ability to collaborate with cross-functional teams and stakeholders.
• Strong analytical mindset with the ability to interpret data and insights.
• In-depth understanding of branding, marketing, and advertising principles, as well as a keen awareness of current trends and innovations in the digital marketing and content creation space.

TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.