Elsevier

Senior Researcher Marketing Manager

Are you a talented and creative marketing expert?

Do you love collaborating with teams to solve complex problems and deliver innovative Marketing solutions?

About our Team

Our Academic & Government team helps our communities accelerate knowledge for a better world by helping to establish, discover and advance knowledge. We do this by turning scientific discoveries into peer reviewed knowledge, hosting the world’s richest corpus of knowledge, allowing users to unlock insights from content and by measuring the quality and impact of research - turning insights into outcomes.

About the Role

Align with the aim of accelerating OA transformation and building direct-to-researcher marketing, this position will work closely with digital marketing, Sales team, Customer success team in China and globally to influence Elsevier Research communities and unlock researcher market potential.

Responsibilities

• Identifying and implements marketing strategies and programs in collaboration with cross function business teams to drive business growth of Elsevier research portfolio products & services.
• As the owner of the researcher customer journey engaged, he/she will be responsible for managing end-to-end customer value stories from solutions to service portfolio perspective.
• As a researcher marketing role, he/she will explore a range of marketing approaches including but not limited to value-based engagement, usage insights, user communities, thought-leadership content, KOLs engaged, life-cycle marketing and testimonials from users and researcher community.
• Manage marketing campaigns from idea generation to completion. Define work timeline and work with internal and external stakeholders to ensure the outcome delivery.
• Innovate the way we work by leveraging new Martech tools to increase effectiveness of marketing activities (offline + online).

Requirements

• University degree or above, preferably with academic background.
• A minimum of 4-5 years’ marketing experience is required.
• B2B marketing experience with strong focus on value proposition, KOL and customer engagement in research market is preferred.
• Ability to effectively communicate and collaborate with diverse and global stakeholders in a matrix organization.
• Must be a detail-oriented, confident self-starter with project management and problem-solving skills.
• Good communications skills. Fluent in English and native in Chinese

Work in a way that works for you

We promote a healthy work/life balance across the organisation. We offer an appealing working prospect for our people. With numerous wellbeing initiatives, shared parental leave, study assistance and sabbaticals, we will help you meet your immediate responsibilities and your long-term goals.

• Working flexible hours - flexing the times when you work in the day to help you fit everything in and work when you are the most productive

Working for you

We know that your wellbeing and happiness are key to a long and successful career. These are some of the benefits we are delighted to offer:

• Medical and Life Insurance: Coverage for Medical and life risk.
• Long-Service Award: Recognition for loyalty and dedication.
• Marriage and New Baby Gifts: Celebratory tokens for special life events.
• Festivals and Birthday Gifts: Spreading joy on occasions that matter.
• Annual Medical Check-up: Prioritizing employee well-being through regular health check-ups.
• Flexible Benefits via CIIC Platform: Personalized benefits accessible through a user-friendly platform.
• Paid Time Off: Annual Leave, Flex Family Care Leave, Birthday Leave, Marriage Leave, Compassionate Leave, Medical and Hospitalization Leave, Examination Leave Gazetted Public Holiday
• Family Care leave (Maternity/Paternity Leave and Adoption Leave)

About the Business

A global leader in information and analytics, we help researchers and healthcare professionals advance science and improve health outcomes for the benefit of society. Building on our publishing heritage, we combine quality information and vast data sets with analytics to support visionary science and research, health education and interactive learning, as well as exceptional healthcare and clinical practice. At Elsevier, your work contributes to the world’s grand challenges and a more sustainable future. We harness innovative technologies to support science and healthcare to partner for a better world.

Elsevier is an equal opportunity employer: qualified applicants are considered for and treated during employment without regard to race, color, creed, religion, sex, national origin, citizenship status, disability status, protected veteran status, age, marital status, sexual orientation, gender identity, genetic information, or any other characteristic protected by law. We are committed to providing a fair and accessible hiring process. If you have a disability or other need that requires accommodation or adjustment, please let us know by completing our Applicant Request Support Form: https://forms.office.com/r/eVgFxjLmAK , or please contact 1-855-833-5120.

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