Gainsight

Company Overview

Why Gainsight?

We are ranked #1 on Glassdoor’s 2023 Best Place to Work List. Here’s why.

At Gainsight, our mission is to be living proof you can win in business while being human-first. 

Our industry-leading platform helps companies of all sizes and industries build durable businesses. Gainsight offers a powerful set of customer success, product, and community engagement solutions that enable businesses to scale efficiently, create alignment, and have a holistic view of their customers—all of which help increase product adoption, prevent churn, and grow renewals and expansions. Our software is used by hundreds of companies, including nearly 200 publicly traded organizations and industry leaders such as GE Digital, SAP Concur, and Box. We have offices in the US, UK, Netherlands, Israel, Japan, and India.

Gainsight joined the Vista Equity Partners portfolio in 2020. In 2021, we won their Excellence in Engineering award in recognition of our product and engineering advancements.

Gainsight has also been named one of the top 100 private cloud companies in the world by Forbes, one of the fastest-growing private companies in America by Inc. Magazine, and one of 20 Great Workplaces in Tech by Fortune Magazine. 

With diversity and inclusion at the forefront of our values, we promote a culture that celebrates diversity and inclusiveness regardless of, but not limited to, race, gender, sexual orientation, family status, religion, ethnicity, national origin, physical disability, veteran status, or age.

Job Overview

The Customer Marketing Manager is responsible for executing Gainsight's customer advocacy strategy. Reporting to the Sr. Manager, Customer Experience Programs, this is a highly visible cross functional role. You will be responsible for owning a world class reference program, managing customer logo acquisition and churn, capturing verified outcomes in Gainsight’s platform, oversight of G2 reviews, creation of customer video testimonials, development of case studies, identifying client media interviews/opportunities and working alongside the PMM and events team to help identify and place customer speakers for all Marketing Gainsight programs. You will also partner with the Field Marketing team to make sure all field events provide networking opportunities for our customers and prospects. You thrive in a fast-paced, entrepreneurial work environment you’re excited to make a real impact for the Gainsight brand while leading from the front.

Qualifications

• You have 3-5 years of experience in a customer-facing role in customer experience, community management, customer success and/or marketing
• You approach everything with creativity, you excel at engaging and motivating advocates with out-of-the-box thinking and innovative programs
• You act as the voice of the customer and collaborate cross-functionally to improve the customer experience
• You have excellent communication, writing, follow-up, and storytelling skills
• Must be able to multitask and work on several projects, often under tight timelines, and consistently deliver measurable results 
• You have outstanding internal and external customer communication and relationship-building skills
• You’re flexible, have a can-do attitude and the ability to thrive in a very dynamic environment
• Experience with social media and marketing campaigns is a bonus

Responsibilities

• Partner with Customer Success Outcomes Managers globally to engage and recruit new customers prime for acts of advocacy (case studies, reference calls, referrals, speaking engagements, 3rd party reviews, networking opportunities, etc.) and build strong ongoing relationships with advocates that transcend transactional asks of advocacy
• Work cross-functionally with all teams in Marketing, Customer Success, Sales, and Product to source thought leadership, content and discussion topics to thoughtfully and continuously engage customers and advocates
• Lead Customer Marketing service model to source and match customers to speak with Analysts and Press, give feedback on key initiatives, speak at events/ on panels for Field Marketing, participate in Beta testing and research panels
• Manage formalized reference management process; ensuring that requested and completed reference calls are tracked and measured and the advocate is recognized for their support
• Manage sourcing & prioritization, trafficking, and distribution of customer case studies, videos, and testimonials
• Own the internal and external maintenance of all customer assets and logos across sales collateral, website, 3rd party sites, etc. and content deliverables (nascar logo slides, case study sales slides, new customer acquisition recaps, etc.) 
• Develop and manage systematized process for contracted rights to customer logos, tracking & reporting, and application across all marketing initiatives 
• Own the relationship with 3rd party review sites such as G2 and Capterra, manage profile pages, leverage buyer intent data, and execute campaigns to drive more reviews. 
• Partner with CS Operations to leverage available tech stack (Slack, Salesforce, Gainsight, Seismic) to build automation and efficiencies into Customer Marketing processes 

Job Location: Hyderabad

Standard working hours: PT Timezone (6 PM–3 AM IST)

Values & Benefits

Why You’ll Love It Here

Your job shouldn’t stand in the way of your happiness—it should be a path to achieve it. At Gainsight, we’re passionate about achieving our goals—at the office and everywhere—and we work every day to create an environment that nurtures our best selves.

Gainsters love working here for several reasons. Here are a few:

• Our Core Values: We are guided by our values on our mission to be living proof you can win in business while being human-first. Learn more here.
• Our CEO: With a 99% approval rating on Glassdoor, Nick Mehta is one of the most beloved CEOs in Silicon Valley. 
• Our Growth Opportunities: From mentoring to career development opportunities, we’re passionate about helping our Gainsters learn, grow and thrive.
• Our Teammate Resource Groups: A huge source of pride for Gainsight, these groups are on a mission to put our values into action and make Gainsight a great place to work for all.
• Our Wellness Priorities: Monthly Recharge Days that re-energize us.
• Our Parody Videos: No explanation needed. Just watch them here!

By joining the Gainsight team, you’ll have a unique opportunity to make your mark at a truly human-first company and have loads of fun doing it. Come join us!

Thanks for Applying

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