BlackLine

Get to Know Us:

It's fun to work in a company where people truly believe in what they're doing!

At BlackLine, we're committed to bringing passion and customer focus to the business of enterprise applications.

Since being founded in 2001, BlackLine has become a leading provider of cloud software that automates and controls the entire financial close process. Our vision is to modernize the finance and accounting function to enable greater operational effectiveness and agility, and we are committed to delivering innovative solutions and services to empower accounting and finance leaders around the world to achieve Modern Finance.

Being a best-in-class SaaS Company, we understand that bringing in new ideas and innovative technology is mission critical. At BlackLine we are always working with new, cutting edge technology that encourages our teams to learn something new and expand their creativity and technical skillset that will accelerate their careers.

Work, Play and Grow at BlackLine!

Make Your Mark:

Reporting directly to the CMO, the Director, Product Marketing is responsible for identifying, leading and executing BlackLine's product marketing activities. The Director, Product Marketing will craft product messaging and positioning to emphasize ROI, value and differentiation of BlackLine products in comparison to the competition. The Director, Product Marketing will collaborate across the organization to ensure that marketing collateral accurately reflects benefits and features and will draft and deliver a strategic product marketing plan that combines in-depth understanding of the market and BlackLine's current capabilities. 

You'll Get To:

• Develop a thorough understanding of BlackLine's applications, markets, competitors, and client/user needs
• Create collateral (case studies, brochures, fact sheets, white papers, presentations, website text etc.) to be used for a variety of audiences and target segments highlighting product strengths, features and benefits.
• Craft simple, clear and compelling product messaging and positioning.
• Conduct extensive market research and competitive analysis and recommend positioning and programs to reach new customers.
• Partner with product management and make recommendations to ensure that product development and support include proper marketing positioning in all communication of launches and releases.
• Serve as the product expert to the field, including, product evangelism and speaking/print opportunities.
• Keep abreast of new features and enhancements on the product roadmap.
• Collaborate across the business to ensure effectiveness of marketing strategies, activities and materials.
• Interface with the sales department, support, product development, customer success and account management to educate them on product, positioning, and ROI/TCO.
• Attend product level marketing activities including industry events, roundtables, webinars, online events, trade shows, steering committees, Advisory Councils and other vehicles.
• Remain current on trends and issues as they relate to the product offering as well as emerging technologies, standards.
• Other duties as assigned.

What You'll Bring:

• 8+ years experience in product marketing
• Experience developing marketing targeted towards the CFO & finance department audience preferred.
• Strong written communication skills and experience in creating product messaging for a variety of target audiences.
• Ability to work well cross-functionally, rapidly gain an understanding of financial applications, manage multiple projects with changing priorities and initiate projects with minimal guidance.
• Keen business sense, with the ability to find creative business-oriented solutions to customer problems.
• Proven experience drafting, negotiating and finalizing a variety of client material & documents.
• Proven success working in a fast-paced environment.
• Strong results orientation with a dedicated client focus.
• Demonstrated ability to work efficiently, meet demanding deadlines, prioritize workflow and adjust to frequent workload fluctuations.
• Ability to work independently while also being a strong collaborator.
• Bachelor's degree in business, marketing, technology or related field.
• CPA preferred but not required.
• Occasional travel may be required.

Thrive at BlackLine Because You Are Joining:

• A technology-based company with a sense of adventure and a vision for the future. Every door at BlackLine is open. Just bring your brains, your problem-solving skills, and be part of a winning team at the world's most trusted name in Finance Automation!
• A culture that is kind, open, and accepting. It's a place where people can embrace what makes them unique, and the mix of cultural backgrounds and varying interests cultivates diverse thought and perspectives.
• A culture where BlackLiner's continued growth and learning is empowered. BlackLine offers a wide variety of professional development seminars and inclusive affinity groups to celebrate and support our diversity.

BlackLine is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to sex, gender identity or expression, race, age, religious creed, national origin, physical or mental disability, ancestry, color, marital status, sexual orientation, military or veteran status, status as a victim of domestic violence, sexual assault or stalking, medical condition, genetic information, or any other protected class or category recognized by applicable equal employment opportunity or other similar laws.

BlackLine recognizes that the ways we work and the workplace itself has shifted. We innovate in a workplace that optimizes a combination of virtual and in-person interactions to maximize collaboration and nurture our culture. Candidates who live within a reasonable commute to one of our offices will work in the office at least 2 days a week.