Overview
Cvent is a leading meetings, events, and hospitality technology provider with more than 4,800 employees and ~22,000 customers worldwide, including 53% of the Fortune 500. Founded in 1999, Cvent delivers a comprehensive event marketing and management platform for marketers and event professionals and offers software solutions to hotels, special event venues and destinations to help them grow their group/MICE and corporate travel business. Our technology brings millions of people together at events around the world. In short, we’re transforming the meetings and events industry through innovative technology that powers the human connection.
In This Role, You Will:
Position Duties:
- Creating different marketing content to drive awareness and generate leads for Enterprise customers
- Producing various content types, including email, digital ad copies, blogs, eBooks and white papers
- Personalization and verticalization of already existing content & other artifacts for Enterprise Customers targeted towards a the North American Geo.
- Revisit and analyze previously published content to uncover optimization opportunities and revamp it accordingly for better conversions.
- Analyzing content metrics in purpose to make the best performance of it.
- Collaborating and brainstorming with the other members of the team to come out with innovative content ideas
- Measure, track, and report on content metrics to evaluate campaign results and effectiveness across channels
Here's What You Need:
- Masters in English or Mass Communications or an equivalent degree from a top tier college
- 4 - 6 years of experience in content writing, defining content strategy and content performance review for North America is mandatory
- Someone with a natural passion and a flair for storytelling and content writing
- Knowledge of digital marketing, including SEO, web analytics & experience with content management system like Drupal is a significant advantage.
- Creative thinker, team player, detail-oriented, process-driven, self-motivated and effective communicator
LinkedIn Remote Type
#LI-Onsite
Indeed Remote Type
N/A
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