We offer a hybrid work environment. Most US-based positions can also be performed remotely (any exceptions will be noted in the Minimum Qualifications below.)
Our Mission:
To actively connect people to their next great opportunity.
Who We Are:
ZipRecruiter is a leading online employment marketplace. Powered by AI-driven smart matching technology, the company actively connects millions of all-sized businesses and job seekers through innovative mobile, web, and email services, as well as through partnerships with the best job boards on the web. ZipRecruiter has the #1 rated job search app on iOS & Android.
Summary:
ZipRecruiter is seeking an experienced, highly motivated individual to join our team and lead go-to-market for our Enterprise business. If you are a passionate and experienced product marketer with a strong background in positioning, messaging, and content development, we want to hear from you.
Key Focuses:
Strategic Positioning & Messaging
Develop and execute comprehensive and competitive positioning strategies for our products in the Enterprise B2B market.
Craft compelling and differentiated messaging across the customer journey that resonates with target audiences.
Work closely with the product team to understand and articulate the unique value propositions of our offerings.
Create messaging frameworks that can be effectively communicated across various channels and touchpoints.
Develop new enterprise claims and oversee existing claims that support our key value props
Craft competitive messaging tactics for objection handling and overall differentiation against key competitors
Develop differentiate messaging frameworks for direct, agency, and staffing audiences
Content Strategy and Development:
Lead the development of high-quality, customer-centric content, including whitepapers, case studies, blog posts, and other collateral.
Build measurement frameworks for assessing and evaluating content performance, develop reports monthly, quarterly, and annually
Collaborate cross-functionally to ensure consistency and alignment with overall messaging and positioning strategies.
Develop an enterprise content calendar and oversee development, launch, and reporting in partnership with customer marketing, sales enablement, and PR.
Sales Enablement:
Partner with the sales team to create sales enablement tools and resources that empower the sales force with effective messaging.
Monitor and gather feedback from sales teams to continuously refine and improve positioning and messaging approaches.
Cross-functional Collaboration:
Collaborate with product management, sales, and other teams to gather insights and feedback that inform marketing strategies.
Work closely with cross-functional teams to develop and ensure positioning and messaging is accurate across all talk tracks and written content.
Minimum Qualifications:
Proven track record in B2B product marketing, with at least 10+ years of experience in Enterprise SaaS.
Demonstrated success in developing and executing positioning and messaging strategies that have positively impacted product adoption and market share.
Exceptional written and verbal communication skills, with an emphasis on crafting clear, persuasive, and engaging content.
Strong strategic thinking skills with the ability to analyze market trends, competitive landscapes, and customer needs to inform positioning strategies.
Proven people management and development experience
Proven ability to work collaboratively in cross-functional teams, fostering strong relationships with product management, sales, and other key stakeholders.
Proven experience in content strategy, development, and management, including writing, editing, and overseeing external contractors.
Bachelor's degree
Exceptional interpersonal skills
Ability to create and execute a comprehensive content calendar aligned with marketing campaigns and product launches.
Experience in translating complex technical concepts into clear and compelling messaging.
Track record of developing and adapting strategies based on data and performance metrics to optimize marketing effectiveness.
Ability to tailor communication styles for different audiences, including customers, internal teams, and executives.
As part of our team you’ll enjoy:
Competitive salary
Exceptional benefits package
Flexible Vacation & Paid Time Off
Employer-matched 401(k) plan
The US base salary range for this full-time position is $157,500-$212,500. Our salary ranges are determined by role, level, and location, and the range displayed on each job posting reflects the minimum and maximum target for new hire salaries for the position across all US locations. Within the range, individual pay is determined by work location, role-related knowledge and skills, depth of experience, relevant education or training, and additional role-related considerations.
Depending on the position offered, equity, bonuses, commission, or other forms of compensation may also be provided as part of a total compensation package, in addition to a full range of medical, financial, and other benefits.
ZipRecruiter is proud to be an equal opportunity employer and provides equal employment opportunities (EEO) to all employees and applicants without regard to race, color, religion, sex, national origin, age, disability, veteran status, sexual orientation, gender identity or genetics.
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