We are the ROI Agency. We blend data, technology and brilliant specialists to scout out new opportunities, solve complex challenges and grow our clients’ businesses. Zenith is part of Publicis Media, one of four solution hubs within Publicis Groupe, and has offices within Publicis One. We have over 6000 brilliants specialists across 95 markets. We are experts in communications & media planning, content, performance marketing, value optimisation and data & analytics.
We believe in exploring new perspectives. Looking at things differently. Turning structure upside down, back to front and sideways. Excited by what we might find.
Responsibility and Focus
Your key responsibility in this role will be to support the media division and wider media team with their day-to-day duties relating to developing strategic channel/media approaches that routinely impress and excite clients. The key role of a media executive is to shape and execute effective advertising campaigns for clients. Your job will be to identify & advise how to reach target audiences, prepare media plans, launch campaigns, create reports and evaluate campaign performance; report back to the wider team and the client on the findings and recommendation.
Assist in the development and implementation of media plans for clients, including analyzing the market and consumer data, identifying target audiences, and selecting media channels.
Is aware and understands the importance of set key performance indicators and is an active member in achieving them.
Collaborate with other members of the planning team and cross-functional teams to develop and execute effective media strategies.
Support the wider media team with their day-to-day duties relating to developing strategic channel/media approaches.
Manage day-to-day client relationships and communications.
Main Tasks
Technical & Product
"Ability to understand the client's brief and plan media channels based on the client's objectives.
Creating and managing MRF sheets, cooperating closely with the creative agency for timely receipt of material and go-live dates.
Trafficking digital campaigns, connecting with TAAG team, and ensuring proper implementation.
Following up with media and creative agencies for proper implementation of campaigns and preparing implementation reports.
Managing campaign launches, including client expectation management.
Ensuring timely and accurate booking by administration team.
Preparing client status reports in the format required by the client.
Preparing reports and optimization recommendations.
Supervision of invoicing process.
Familiarity with MS Office 365 software suite (Word, Excel, PowerPoint, Teams, etc..).
Experience with various media planning and buying tools and platforms such as Z/X Plan, Statex, Global web Index(GWI), Euromonitor, World Advertising Research Center (WARC), Similar Web, etc.
Knowledge on various industry digital planning tools such as DV360, Google Ads, Meta Business Manager, Snap Chat Ads Manager, Twitter Ads Manager, TikTok Ads Manager.
Familiarity with digital media and emerging technologies.
Strong analytical skills and ability to interpret data and market research.
Have a commercial mindset, able to understand the importance of driving ROI for both business partners and agency.
Education and Experience Required