Avalara

Overview

Product Manager to oversee and optimize all conversion points on Avalara.com with a goal of driving higher conversion as we drive more traffic to the site.

Responsibilities

• Define and optimize capabilities that drive conversion behavior and pipeline on a global scale. The role will work closely with multiple cross-functional partners (segment owners, product marketers, sales development managers, content strategists, user experience designers, software development engineers) to shape user experiences as well as demand generation strategy and infrastructure.
• Responsible for optimizing the organic funnel, from effectiveness of the Avalara.com in converting leads, to effectiveness of sales enablement and distribution in converting leads to opportunities. To do this you will act as an analyst of the pipeline, finding opportunities with data, developing hypothesis, and exercising influence in a large cross functional team without formal authority.

Qualifications

• Proven experience in digital marketing, with a focus on B2B SaaS conversion optimization.
• Strong understanding of lead generation and conversion strategies.
• Excellent communication and analytical skills.
• Ability to work collaboratively with sales development representatives to drive opportunity conversion rates.
• Experience with CRM systems and other digital marketing tools.
• Experience with web analytics tools to measure and track conversion rates.
• Familiarity with A/B testing and other conversion optimization techniques.
• Strong collaboration skills, with the ability to work with user experience designers and researchers to create a cohesive and effective user journey.
• Understanding of user behavior and psychology, to inform design and messaging decisions.
• Familiarity with techniques such as user story mapping and product vision statements to communicate the value of conversion optimization initiatives.
• Ability to communicate complex data and insights to cross-functional teams in a clear and concise manner.
• Experience working in an agile software development environment, including managing a product backlog and influencing backlog prioritization.
• Strong stakeholder management skills, with the ability to build relationships and influence key decision makers.
• Ability to prioritize and manage multiple initiatives simultaneously in a fast-paced environment.
• Bachelor’s Degree
• 8+ years relevant experience

About Avalara

About Avalara:

We’re building cloud-based tax compliance solutions to handle every transaction in the world. Imagine every transaction you make — every tank of gas, cup of coffee, or pair of sneakers, every movie ticket, meal kit, or streamed song, every sensor-to-sensor ping. Nearly every time you make a purchase, physical or digital, there’s an accompanying unique and nuanced tax compliance calculation. The logic behind calculating taxes — the rules, rates, and boundaries is a global, layered, three-dimensional mess of complexity, with compliance dictated by governments and applied by every business, every day.

Avalara works with businesses of all sizes, all over the world — from corner stores to gigantic global retailers — to calculate tax accurately and automatically, at speeds measured in milliseconds. That’s a massive technical challenge, in terms of scale, reliability, and complexity, and we do it better than anyone. That’s why we’re growing fast. Headquartered in Seattle, Avalara has offices across the U.S. and around the world, in Brazil, Canada, India, U.K, Belgium and across Europe.

Equal Opportunities:

Avalara is an Equal Opportunity Employer. All qualified candidates will receive consideration for employment without regard to race, colour, creed, religion, age, gender, national orientation, disability, sexual orientation, US Veteran status, or any other factor protected by law.