TikTok

Responsibilities

About Us

TikTok is the leading destination for short-form mobile video. Our mission is to inspire creativity and bring joy. TikTok has global offices including Los Angeles, New York, London, Paris, Berlin, Dubai, Singapore, Jakarta, Seoul and Tokyo.

Why Join Us

Creation is the core of TikTok's purpose. Our platform is built to help imaginations thrive. This is doubly true of the teams that make TikTok possible.

Together, we inspire creativity and bring joy - a mission we all believe in and aim towards achieving every day.

To us, every challenge, no matter how difficult, is an opportunity; to learn, to innovate, and to grow as one team. Status quo? Never. Courage? Always.

At TikTok, we create together and grow together. That's how we drive impact - for ourselves, our company, and the communities we serve.

Join us.

About the Team

The Head of North America Business Marketing (NABM), is a core partner to the General Manager of North America in enabling a robust sales organization to deliver our aggressive revenue goals. This leader is a multifaceted marketer at their core with robust experience in B2B and B2C marketing and an expert in platform and ad tech.

This person reports into the Global Head of Business Marketing and partners closely with the NA Sales and Product Strategy teams to develop local go to market communications that enable marketers and agencies to enhance TikTok in their media plans. The Head of NABM is a thought leader, strong mentor, player/coach and will directly lead and inspire the local go to market team and Canada regional team to deliver strong go to market strategy and execution.

Responsibilities

• Maintain and evolve the team vision and drive plans and deliverables for 2024 and beyond: deliver ongoing objectives and KPIs that drive the success of North America
• Attend key client meetings to educate clients on marketing best practices on TikTok
• Operate in close partnership with key discipline leaders across GBS to ensure that together, we deliver against shared goals
• Work directly with the Head of Global Business Marketing to ensure that we deliver our business brand seamlessly on a global scale
• Operate in strong partnership with the regional business marketing teams, providing recommendations, co-partnership and opps for us to show up well and leverage opps to create scale in our work
• Deliver independent, innovative projects and also guide exceptional work across cross-discipline teams supporting the NABM business (Creative, Industry Relations, Integrated Marketing Communications, Marketing Solutions & Strategy)
• Identify marketing methods of scale to land key messages and drive adoption of TikTok's marketing solutions
• Mentor grow and guide a dynamic team to deliver successfully in their roles across the company
• Be a creative thinker, strategic leader, flawless executor who is focused on delivering real business impact while providing inspiration internally and externally within our fast paced environment
• Leverage your experience in presenting on big stages, at events and industry conferences
• Show up as a culture carrier and builder for the team and company

Qualifications

Minimum Qualifications

• Strong understanding of marketing and ad tech and it’s evolution in the industry
• Expert in the media landscape and ability to guide brands and agencies on why TikTok delivers for their business
• Thought leader who is confident in building industry narratives and collaborating with cross-functional leadership for input
• Business leader and operator who can lead several disciplines in delivering for the business
• Innovative marketer who understands ‘Brandformance’ and brings a creative approach to B2B performance marketing
• Strong understanding of CRM marketing and the role it plays in enabling a sales organization
• Confident in building relationships with senior clients in partnership with sales leaders

Leadership Qualifications

• Collaborative leader who values building relationships rooted in open communication and candor
• Always day 1 mentality: a true player/coach who doesn’t rely on a support staff to get things done and jumps in to help solve problems
• Leader who brings a 'better together' mindset to the Product/Marketing/Sales trifecta

TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.

TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at gbs.accommodations@tiktok.com.